Beats from the Assembly Line: Cellecor Factory Workers Rap for a Made in India Future

Written and performed by factory workers in Noida, the anthem captures pride, purpose, and the real voices behind India’s manufacturing growth.

In a rare crossover between factory life and music, Cellecor has launched a rap anthem created by its own factory workers not marketers, not influencers.
Titled “Banate Hain, Badhte Hain”, the track is produced, penned, and performed entirely by employees at Cellecor’s manufacturing facility in Noida. Far from a promotional jingle, the song reflects the spirit of India’s manufacturing shift and gives voice to the workers behind it.

The music video, now live on Cellecor’s social platforms, features workers rapping amid conveyor belts, component trays, and warehouse corridors their everyday environment. The lyrics focus on dignity in labour, the pride of making for India, and the shared ambition of building something bigger than a brand.
This was never meant to be an ad. It’s a creative release, a way to let our workers show the world what they stand for,” said Deepak Kabu, CEO of Cellecor.

As India positions itself as a global electronics hub, the campaign flips the usual narrative. Instead of advertising product features, it highlights the people the real engine behind Cellecor’s growing portfolio of smart TVs, mobile accessories, speakers, and wearables.
The anthem comes at a time when Cellecor is expanding both its retail footprint and direct-to-consumer strategy. But this release stands out by not selling anything except the idea that Make in India is more than a policy. It’s a movement powered by people.

With no professional singers or studio edits, the raw energy of the track has already resonated across LinkedIn, Instagram, and YouTube. Viewers have called it “authentic”, goosebump-worthy, and a rare example of brand storytelling done right.
As more Indian manufacturers look to humanise their brands, Cellecor’s approach shows how the most powerful messages sometimes come from within.

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