Technology

Elever Disrupts Wealth Management with Quant-Driven PMS Solutions

With four customized schemes and a technology-first approach, Elever is set to address India’s growing demand for personalized portfolio management services.

Elever, one of India’s pioneering wealth-tech startups, has announced the launch of its advanced Portfolio Management Services (PMS) to deliver consistent, long-term returns. With ₹1,000 crore AUM targeted within two years, Elever employs cutting-edge factor investing, rule-based models, and machine learning algorithms to address the market gap left by traditional active fund management strategies.

The Growth of India’s PMS Market
India’s wealth management industry is experiencing exponential growth, as highlighted in a Deloitte report. Key findings include:

  • US$0.4 trillion unmet demand for wealth management services in FY24.
  • PMS Assets Under Management (AUM) tripled from US$149 billion (FY17) to US$405 billion (FY24), fueled by rising awareness and strong post-COVID stock market performance.

This shift signals a growing preference for advanced, technology-driven solutions like Elever’s PMS to navigate today’s dynamic financial landscape.

Elever’s Game-Changing Approach

Unlike traditional fund managers, Elever uses:

  • Rule-Based Investing: Removing human bias for consistent decision-making.
  • Multi-Factor Models: Analyzing over 500 factors across 17 years of data for superior stock selection and risk management.
  • Tactical Risk Rotation: Employing machine learning algorithms with 90% accuracy in predicting market signals for timely adjustments.

Our mission is to empower investors by combining data, technology, and transparency, said Karan Aggarwal, Co-founder and Chief Investment Officer of Elever.
Karan, a CFA charterholder, has over 15 years of experience, including managing USD 5 billion portfolios for global institutions. His expertise in factor investing ensures Elever stays ahead of the curve in delivering risk-adjusted returns.

Specialized Offerings for Varied Needs
Elever’s PMS introduces four tailored schemes designed to cater to diverse investor profiles:

  1. FactorAlpha PMS: Designed for consistent, all-weather performance.
  2. FactorAlpha SmallCap PMS: Tapping into the potential of emerging companies.
  3. FactorShields PMS: A low-risk strategy offering stability.
  4. FactorIncome PMS: Focused on generating steady, inflation-beating returns.

India’s Wealth-Tech Revolution
Portfolio management in India has gained momentum among HNIs, founders, and global investors, driven by economic growth and technological advancements. Platforms like Elever aim to provide adaptive portfolios that thrive across bull, bear, and consolidation phases.
India’s affluent investors seek transparency and systematic investing strategies, said Anshul Sharan, Co-founder and CEO of Elever. Our PMS is tailored to meet the needs of today’s sophisticated investors, delivering superior risk-adjusted returns.
The Road Ahead
With India’s target customer wealth projected to double to US$2.3 trillion by FY29, Elever is poised to become a leader in the PMS sector. Their tech-first approach positions them to attract HNIs, global investors, and entrepreneurs seeking sustainable growth opportunities.

About Elever
Elever was founded in 2020 by Anshul Sharan, Karan Aggarwal, Ram Subramaniam, and Santosh R. With a mission to simplify wealth creation, Elever leverages data-driven strategies and machine learning to deliver superior returns.
Closing Note
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