Unicommerce’s new solution captures short, timestamped videos at packing and return points, giving over 3,000 e-commerce sellers daily dispute-ready evidence and reducing friction in a market where return fraud is estimated to affect 15-20% of orders.
Unicommerce, a leading e-commerce enablement SaaS platform, has launched UniCapture, a video-based verification solution (VMS) designed to bring greater transparency to order fulfilment and returns. The tool allows sellers to automatically record short, timestamped videos during the packing and return inspection process, linking each video to its respective transaction or order ID.
E-commerce sellers often struggle to handle claims linked to unverifiable returns, especially when buyers send back incorrect, damaged, or counterfeit items. These disputes create significant revenue loss and slow down operations for marketplaces, sellers and direct-to-consumer (D2C) brands. UniCapture aims to streamline this process by offering visual, time-stamped evidence that is accepted across leading e-commerce platforms.
The tool operates in the background of warehouse operations. Each video captures the physical state of a product before it is dispatched and again when it is returned, ensuring that every shipment has an audit trail. Sellers can now use this visual data to support or contest claims, reducing friction and shortening dispute resolution timelines.
UniCapture offers a new level of transparency in order fulfilment, enabling brands to build stronger customer trust,” said Kapil Makhija, Managing Director and CEO of Unicommerce. Brands are already seeing benefits such as faster claim resolution and stronger marketplace credibility. We are committed to supporting them in delivering better customer experiences while driving operational excellence.
The rollout of UniCapture reflects a broader industry trend toward digitising warehouse operations and embedding accountability tools directly into everyday workflows. As the scale of India’s e-commerce sector grows, particularly in high-return categories such as fashion, electronics, and beauty, sellers are seeking ways to reduce order-related revenue leakage without adding friction to the customer journey.
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