Wozoyo appoints Liqvd Asia as digital marketing partner ahead of India and US expansion

Backed by Hong Kong based Secure Connection, the consumer technology brand will work with Liqvd Asia to manage its integrated digital marketing across key markets.

Consumer technology brand Wozoyo has appointed Liqvd Asia as its integrated digital marketing partner as it expands its presence in India and the United States.
Backed by Hong Kong based Secure Connection, Wozoyo was founded by consumer technology veteran Mohit Anand. The brand draws on Secure Connection’s three decades of experience in the consumer technology sector, where the company operates in more than 80 countries across categories including air care, IT accessories, audio products and enterprise technology.

Designed in Japan, Wozoyo offers products such as air purifiers, charging solutions, connectivity devices and laptop accessories, with a focus on everyday consumer technology.
Commenting on the partnership, Mohit Anand, Co Founder and CEO, Secure Connection, said, “Wozoyo reflects our vision of creating thoughtfully designed consumer technology that simplifies everyday life. Drawing on decades of experience in the category, we wanted to build a brand that gives us the freedom to innovate across product development, design and consumer experience while staying true to our philosophy of simplicity and reliability.”

He added, “As we introduce Wozoyo across key markets, it was important for us to partner with a team that could translate this vision into a compelling digital presence. Liqvd Asia’s integrated capabilities, strategic thinking and understanding of today’s digital landscape made them one of our partners for this journey.”
Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “Wozoyo enters the market with a compelling product proposition backed by decades of category expertise and a clear brand philosophy. Our role is to communicate that effectively to consumers through creativity, creators, media and performance.”
The partnership will see Liqvd Asia manage Wozoyo’s integrated digital marketing as the brand expands across its priority markets.

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