Sreeleela Joins HMD as Smartphone Vibe Face Ahead of Festive Campaigns

Ravi Kunwar, VP and CEO, HMD India and APAC, says actor Sreeleela will play an important role in the company’s next phase as she features across upcoming smartphone campaigns and consumer initiatives in India.

HMD has named actor Sreeleela as the Vibe Face of its smartphones as the company prepares its upcoming festive campaigns and consumer initiatives in India.
The association brings Sreeleela into HMD’s smartphone campaigns as the company continues to focus on technology and accessible pricing for Indian consumers.
Sreeleela will feature across a campaign covering outdoor, print, digital, social media, video platforms and influencer networks.
HMD said her connection with young audiences across India, along with her contemporary style and presence across markets, contributed to the association.

The partnership comes as HMD develops the next phase of its smartphone business in India. Sreeleela will be at the centre of upcoming campaigns as the company introduces its smartphone portfolio to consumers during the festive season.
Ravi Kunwar, VP and CEO, HMD India and APAC, said, “As HMD enters its next phase of growth, we are pleased to welcome Sreeleela as the Vibe Face of our smartphones. She has built a strong connection with young audiences across India and brings a distinctive personality to the partnership. With the festive season approaching, this is an exciting time for us to introduce the next chapter of HMD’s smartphone portfolio to consumers. Sreeleela will play an important role in bringing this new phase of the brand to life, as we combine our focus on innovation and value with a more contemporary expression of HMD for Indian consumers.”

Speaking about the association, Sreeleela said, “HMD is a brand that is constantly looking at how technology can be made more relevant and accessible. I like the fact that the brand has its own point of view and is willing to do things differently. I’m excited to come on board as the Vibe Face of HMD and be part of the brand’s next chapter in India.”
HMD plans to use the association across a new smartphone campaign platform centred on technology, individuality and everyday expression.
The company, Human Mobile Devices, describes its product approach as being based on consumer requirements including affordability, digital wellbeing and environmental considerations.
HMD’s portfolio includes its original mobile devices as well as Nokia phones and other partnerships.

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