Ultralink Connectivity and Military Grade Build Arrive in the Sub 8K Segment with ZENO 100

Arijeet Talapatra, CEO of itel India, said the ZENO 100 combines MIL STD 810H durability, Ultralink connectivity and a 90Hz display while remaining priced below Rs 8000 despite rising global memory costs.

National, March 06, 2026: A new entry level smartphone is aiming to bring features typically seen in higher priced devices into the sub 8,000 price segment.
The ZENO 100 smartphone has been introduced as part of the ZENO series and will be available exclusively on Amazon. Positioned in the budget category, the device focuses on durability, connectivity and display performance while maintaining an accessible price point.
One of the key features of the ZENO 100 is MIL STD 810H military grade durability, a certification associated with resistance to demanding environmental conditions. The smartphone also introduces Ultralink connectivity, designed to support communication in areas where network coverage may be limited.

The device is available in two memory configurations. The first variant offers 3GB RAM with an additional 5GB virtual memory, while the second variant includes 4GB RAM expandable by 8GB virtual memory. Both models come with 64GB internal storage.
Arijeet Talapatra, Chief Executive Officer of itel India, said the ZENO series reflects the company’s focus on combining durability with practical innovation while maintaining affordability.

The ZENO series demonstrates the fusion of durability with practical innovation. With its appealing design, the newly launched ZENO 100 is designed for young users who aspire to achieve more. Even as global memory prices continue to rise, we have ensured that the device remains in the sub 8,000 price category while offering advanced features such as Ultralink connectivity and an IR blaster, said Arijeet Talapatra.
The smartphone features a 6.6 inch HD plus IPS display with a 90Hz refresh rate designed to deliver smoother visual performance. DTS powered audio technology supports media playback, while a Dynamic Bar interface allows users to track notifications, calls and battery status.

For photography, the ZENO 100 includes an 8 megapixel rear camera supported by image processing software and a 5 megapixel front camera.
The device is powered by the Unisoc T7100 octa core processor and runs on Android 15 Go edition, which is designed to optimise performance for entry level hardware.
Security features include face unlock and a side mounted fingerprint sensor. The smartphone also includes an IR blaster that allows users to control compatible home appliances such as televisions and air conditioners.

A 5000 mAh battery paired with a 10W charger is designed to support extended daily use. The smartphone will be available in Silk Green, Pure Black and Titanium Gold colour options.
itel, the brand behind the ZENO series, focuses on providing affordable consumer electronics for emerging markets. The company offers smartphones, televisions, accessories, speakers and home appliances and operates in more than 50 markets globally.

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