Featuring Zeenat Aman, Pankaj Bhadouria, Seema Anand, and Priya Malik, the campaign highlights how mothers often focus on family meals while missing their own protein needs.
OZiva has launched its Mother’s Day campaign, #MaaKaKhana, to draw attention to the nutrition gap often faced by mothers in Indian households.
Built around the thought “Sabko khilane wali Maa, khud kya khaati hai?”, the campaign shifts focus from the familiar emotional value of “Maa ke haath ka khana” to the question of what mothers eat themselves. The brand said the campaign highlights how mothers often prioritise everyone else’s meals while overlooking their own daily nutrition.
The campaign focuses on women’s protein intake, pointing to a gap between awareness and action. According to OZiva, many mothers know protein is important, but fewer connect it with their own energy, metabolism, and hormonal balance.
The campaign features Zeenat Aman, Pankaj Bhadouria, Seema Anand, and Priya Malik, who present the message through relatable everyday moments.
Parvathy Raja, VP, Brand Marketing, OZiva, said, “Every home celebrates what a mother serves, but rarely pauses to consider what she eats herself. At OZiva, we see a clear gap between awareness and action when it comes to women’s nutrition. While awareness around protein is beginning to build, very few mothers prioritise it in their own daily routines.”
She added, “#MaaKaKhana is built on this insight, shifting the focus from what she puts on everyone else’s plate to what goes on hers. By bringing attention to these everyday habits, we hope to drive a more consistent move towards women’s nutrition, because long term wellness is shaped by what we do daily, not occasionally.”
OZiva’s Protein and Herbs for Women offers 23 grams of clean protein per serving. The formulation includes Ayurvedic herbs such as Shatavari, flax seeds, and curcumin, which the brand says support metabolism, energy, and hormonal balance. The product is free from artificial additives and follows OZiva’s clean nutrition approach.
Through #MaaKaKhana, OZiva aims to move beyond a one day Mother’s Day message and encourage small daily changes in how women approach their own nutrition.
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