The latest edition of PVR INOX’s At The Movies franchise features Varun Dhawan, Pooja Hegde and Mrunal Thakur in a cinema first experience designed around David Dhawan’s upcoming entertainer.
National, June 11, 2026: PVR INOX Limited has released the latest edition of its original content franchise, At The Movies, featuring Varun Dhawan, Pooja Hegde and Mrunal Thakur.
The episode is built around David Dhawan’s upcoming entertainer, Hai Jawani Toh Ishq Hona Hai, and presents the cast through candid conversations, informal moments and cinema based interactions.
At The Movies is designed as a cinema first content property created with studios, filmmakers and talent. The format gives audiences a closer look at films and actors beyond regular promotional interviews.
The latest video was shot across key cinema spaces, including the lobby, concession counters and premium auditoriums. It captures the full moviegoing setting while showing the comfort, energy and shared atmosphere of watching films in cinemas.
The format places actors and filmmakers in relaxed interactions rather than conventional interview settings. PVR INOX said the franchise is aimed at extending film conversations across digital, social and in cinema platforms.
Mr. Aamer Bijli, Lead Specialist, Innovation, PVR INOX Ltd., said, “At PVR INOX, we are constantly exploring new ways to bring audiences closer to the films, stories and talent they love. ‘At The Movies’ is our own content franchise that blends entertainment, celebrity interactions and the cinema environment into a format that is engaging, relatable and fun. With Hai Jawani Toh Ishq Hona Hai, we wanted to capture the energy, chemistry and spontaneity of the cast while celebrating the joy of the moviegoing experience.”
The new episode follows the debut edition of At The Movies, which featured Adarsh Gourav and Shanaya Kapoor for Tu Yaa Main.
The content will be distributed across social media, digital platforms, the PVR INOX app, in cinema touchpoints and public relations outreach.
PVR INOX Limited operates 1,798 screens across 359 properties in 113 cities in India and Sri Lanka. The company was formed through the merger of PVR Limited and INOX Leisure Limited in 2023.
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