Music Icons G. V. Prakash Kumar and EPR Iyer Join Sony India Artist Initiative

Sunil Nayyar, Managing Director of Sony India, said the collaborations aim to connect artists, creators and audiences through immersive audio experiences and India’s diverse music culture.

Sony India has announced collaborations with music composer and performer G. V. Prakash Kumar and hip hop artist EPR Iyer as part of an artist engagement initiative focused on music communities, creators and listeners across the country.
The initiative is designed to bring together artists, culture and audio technology while highlighting India’s diverse music landscape. Through the collaborations, Sony India will spotlight its premium audio portfolio, including the ULT Power Sound series and the 1000X series.
According to the company, the partnerships are intended to strengthen engagement with audiences across different music genres and communities while creating immersive listening experiences.

Sunil Nayyar, Managing Director of Sony India, said, “India’s music landscape is shaped by a diverse range of artists, cultures and creative communities. At Sony India, we are committed to supporting and celebrating this diversity by collaborating with artists who inspire audiences and contribute to the country’s vibrant music culture. Through these partnerships, we aim to create more immersive and meaningful music experiences for listeners.”
G. V. Prakash Kumar, known for his work across South India’s music and film industries, said the collaboration aligns with efforts to bring music and culture closer to audiences.

“Music and cinema have always played an important role in shaping culture and bringing communities together. What excites me about this collaboration is Sony India’s vision to celebrate diverse musical identities while creating more immersive experiences for audiences,” he said.
EPR Iyer, recognised for his work in India’s independent hip hop space, said the partnership offers opportunities for artistic expression and community engagement.
“Hip-hop has always been rooted in authenticity and self-expression. Collaborating with Sony creates a platform where artists and communities can push creative boundaries while connecting through powerful sound experiences,” he said.

Sony India said the initiative forms part of its broader efforts to build stronger relationships with young audiences, creators and music communities. The company added that the collaborations will support engagement around music culture through its ULT Power Sound series and other audio products.
Sony India operates across categories including televisions, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company is part of Sony Group Corporation, Japan.

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