Business

Evolving Vehicle Protection Needs Draw Cosmo Consumer into Ceramic Coating Category

Abhineesh Das, Business Head at Cosmo Consumer, highlights how the Cosmo Guard range delivers gloss levels up to 98 GU and long term durability with nano ceramic coating and advanced surface preparation compounds

Rising demand for advanced vehicle protection and surface durability is shaping the automotive care market, with Cosmo Consumer entering the ceramic coating category through its Cosmo Guard range.
The move expands Cosmo First’s automotive protection portfolio, which already includes Paint Protection Film and Window Film solutions. The new range combines nano ceramic coating with rubbing and polishing compounds designed for professional detailing and surface preparation.

Developed using the company’s expertise in specialty chemicals and coating formulation, the system focuses on improving surface finish and long term protection. The polishing compounds use sub micron abrasive technology that maintains consistent particle size during application, reducing the risk of surface damage and enabling a refined finish.
The ceramic coating is designed to enhance gloss and durability. The polishing compound can increase surface gloss from typical factory levels of 75 to 85 GU to between 92 and 98 GU, while also improving Distinction of Image through smoother surfaces and sharper light reflection. The rubbing compound addresses medium to heavy defects such as swirl marks and sanding marks, preparing the surface for coating application.

Abhineesh Das, Business Head at Cosmo Consumer, said, “The introduction of Cosmo Guard builds on our experience in specialty chemicals and automotive surface protection. As the need for advanced vehicle care solutions increases, this range allows us to offer a ceramic coating that supports durability, appearance, and long term performance. We expect it to contribute meaningfully to our automotive protection portfolio.”
The coating uses Silicon Dioxide as a resin to form strong chemical bonds with the vehicle surface. This improves scratch resistance and protects against swirl marks caused during routine cleaning. It also offers hydrophobic properties with a water contact angle of up to 100 degrees, supporting a self cleaning effect and easier maintenance.

Additional protection includes resistance to fuel exposure during refueling, UV radiation, and thermal stress. The coating is designed to withstand temperatures between 70 and 100 degrees Celsius without degradation. Laboratory testing across scratch resistance, weatherability, hydrophobicity, and fuel resistance indicates consistent performance.
The polishing and rubbing compounds are silicone free and do not contain waxes or fillers, making them suitable for professional paint environments without masking defects.
With a durability range of two to five years, the coating is positioned as a longer lasting alternative to traditional waxes and paint sealants. The company plans to expand the range with graphene based and self healing coating variants in the future.
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