Jee Bhar Ke Targets ₹150 to ₹200 Crore Business as RASA Group Plans Eight New Cloud Kitchens

Rahul Agarwal, Founder & CEO of RASA Group, said the brand will use a ₹15 crore investment to expand across North and Central India while scaling its regional Indian cuisine model over the next five years.

RASA Group is scaling its food and beverage brand Jee Bhar Ke with a target of building a ₹150 to ₹200 crore business over the next five years, supported by a ₹15 crore investment and plans for up to eight new cloud kitchens.
The expansion is expected to take place over the next 12 to 24 months across North and Central India.
Jee Bhar Ke is evaluating expansion into Jaipur, Agra, Chandigarh, Lucknow, Kanpur, Meerut, Jammu, Indore, Bhopal, Dehradun and Mathura-Vrindavan.
The fresh investment will be used to expand the kitchen network, strengthen operations, improve technology capabilities and increase the brand’s presence across new markets.

Jee Bhar Ke currently operates across Delhi, Gurugram and Noida and fulfils approximately 10,000 orders every month.
The company said repeat customers account for around 35 to 40% of monthly orders.
The brand has been built around regional Indian cuisine, with a focus on recreating familiar dishes using standardised kitchen processes that can be replicated across cities.
Rahul Agarwal, Founder & CEO of RASA Group, said the organised opportunity around regional Indian food is still developing.
“Regional Indian cuisine has always enjoyed immense consumer love, but the opportunity to scale it in a consistent and organised manner is only beginning to unfold,” Agarwal said.

He added that Jee Bhar Ke is seeking to combine regional recipes with technology and operational systems that allow the brand to serve consumers across multiple locations.
“This investment marks an important milestone in our vision of making regional favourites accessible to consumers across the country,” Agarwal said.
The expansion plan comes as digital food ordering and convenience-led consumption continue to influence how restaurant and cloud kitchen brands enter new markets.
At the same time, regional cuisines are becoming a larger part of the organised food delivery market as consumers look for familiar dishes alongside established national and international formats.
For Jee Bhar Ke, the opportunity lies in building consistency around dishes that are closely associated with particular regions while making them available across a wider geographical footprint.

The brand is one of RASA Group’s six operating verticals.
RASA Group expects Jee Bhar Ke to contribute around 10 to 15% of overall Group revenue over the coming years.
The wider Group also operates NexGen, Avani Infratech, Sarvagun, AdventX and Friday Night Cars.
RASA Group is targeting a broader pan-India presence over the next three to five years and is also evaluating a potential Group or sub-brand listing within the next two to three years.
For Jee Bhar Ke, the immediate focus remains on building the kitchen network and entering markets where demand for delivery-led regional food formats can be scaled.

At Prittle Prattle News, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.