Shikha Gupta Joins Coverfox as Chief Strategy Officer

With more than 18 years of experience across finance and investing, Gupta will work on corporate partnerships and insurance distribution as Coverfox expands across Tier 2 and Tier 3 markets

Coverfox has appointed Shikha Gupta as Chief Strategy Officer, with the appointment effective from July 1, 2026.
Gupta will work with the company’s leadership team on strategic growth, corporate partnerships and the expansion of its insurance distribution business across India.
She brings more than 18 years of experience spanning global finance, investing, financial services and portfolio leadership. Her areas of experience include corporate strategy, capital allocation, mergers and acquisitions and governance.
Before joining Coverfox, Gupta served as Investment Director at Elevar Equity, where she evaluated investment opportunities across financial services, MSME lending, consumer businesses and insurance.

“Shikha’s experience will be valuable as we strengthen our partnerships, scale our distribution ecosystem and build the next phase of Coverfox’s growth,” said Sanjib Jha, Founder and MD, Coverfox.
According to figures shared by the company, Coverfox has sold more than 20 million policies through its platform and reached 15 million unique customers and policyholders.
Tier 2 and Tier 3 markets account for 85.3 per cent of its policyholders, while women comprise 65 per cent.
Coverfox currently has more than 72 corporate distribution partners. Its network covers 972 cities and towns across 28 states, eight Union Territories and 14,174 PIN codes.

The company said its next phase will focus on increasing corporate and financial services partnerships, expanding insurance penetration and developing its technology based distribution capabilities.
Coverfox operates as an insurance broker and embedded insurtech platform. It works with financial institutions, lenders, fintech companies, NBFCs, MFIs and digital businesses to distribute insurance products.
The company also works with more than 40 insurers and over 50 lending and distribution partners.

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