Why Crescendo Global Built Six Recruitment Practices for India’s Next Growth Cycle, Explains Raghav Choudhary

Raghav Choudhary, Founder and Managing Director of Crescendo Global, says Technology, BFSI, Consumer, Consulting, Industrial Engineering and Healthcare were deliberately chosen around sectors expected to shape India’s next decade of business growth.

When Crescendo Global started in 2014, the objective was to build a mid to senior recruitment firm that understood industries deeply enough to identify the right leadership for each role rather than simply fill vacancies.
Twelve years later, that approach has developed into six specialised practices covering Technology, BFSI, Consumer, Consulting, Industrial Engineering and Healthcare.
Raghav Choudhary, Founder and Managing Director of Crescendo Global, said the choice of six sectors was deliberate.
“Six is the number of sectors we believe will define India’s next decade of growth, Technology, BFSI, Consumer, Consulting, Industrial Engineering, and Healthcare,” Choudhary said.

He added that the six practices represent distinct commitments to building the talent required as these sectors expand.
Technology was among the practices that required a specialised hiring approach from the beginning.
Companies increasingly needed leadership beyond conventional software hiring, including professionals capable of scaling engineering teams, developing product roadmaps and managing rapidly changing talent requirements.
Crescendo Global’s Technology practice has consequently focused on product, engineering and data leadership roles, including senior appointments connected with business expansion, product development and organisational scaling.

Its BFSI practice was developed around the different demands of banking, financial services and insurance.
The practice works with banks, NBFCs, insurance companies and fintech organisations across functions including risk, quantitative roles, credit and advisory.
According to Choudhary, recruitment within BFSI requires an understanding of regulation, risk and commercial growth alongside the professional capabilities of an individual candidate.
The Consumer practice evolved alongside changes in India’s retail and consumption landscape.
As businesses moved from conventional general trade towards omnichannel and direct-to-consumer models, hiring requirements also changed.

The practice works with FMCG, retail and D2C organisations across sales, marketing and category leadership roles, including businesses expanding into Tier 2 and Tier 3 markets.
Consulting represents another specialised recruitment environment.
Crescendo Global works with strategy, management and specialist consulting firms seeking senior consultants, engagement leaders and practice heads.
The company has also seen the nature of consulting mandates change as firms expand beyond conventional strategy assignments into areas such as digital transformation, ESG advisory and specialist industry consulting.
The Industrial Engineering practice was built around a different model.
It began as a remote-first practice with an emphasis on helping women returning to the workforce access senior opportunities across manufacturing, engineering and operations.

The practice has since worked on mandates across plant leadership, supply chain and engineering functions.
For Crescendo Global, its development has also demonstrated that inclusive hiring approaches can operate alongside commercial recruitment objectives.
Healthcare is the newest of the six practices.
The company developed the vertical in response to changes across hospital infrastructure, clinical research, medical coding, healthcare analytics and healthcare technology.

The practice works with hospitals, healthcare technology businesses and healthcare BPO and KPO organisations on specialist and leadership hiring.
Choudhary expects Healthcare to become an increasingly important part of the company’s business over the coming years, alongside established practices such as BFSI and Technology.
The decision to organise Crescendo Global around specialised practices reflects the company’s view that recruitment requirements cannot be approached uniformly across industries.

Each sector has its own hiring cycles, terminology, skill requirements and expectations from senior leadership.
Over the past 12 years, Crescendo Global says it has placed thousands of professionals across more than 20 industries while working with Fortune 500 companies and global conglomerates in India and the United States.
For Choudhary, the six practices represent more than internal business verticals.
They reflect Crescendo Global’s assessment of where demand for specialised leadership and professional talent is likely to grow as India’s economy develops.
The company’s next phase will focus on building greater depth within each practice, with particular emphasis on Healthcare.
By Raghav Choudhary, Founder and Managing Director, Crescendo Global

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