Aditi Olemann, Vice President of Marketing and Communications at Cashfree Payments, said the AI made film recognises businesses that create consumer joy through seamless transactions.
Cashfree Payments is using its first IPL advertisement to shift attention from payment infrastructure to the everyday moments that smooth transactions make possible. The AI native payments platform has launched the film for the final eight matches of IPL 2026, placing consumer experiences at the centre of its campaign.
The film marks the next chapter of Cashfree Payments’ One of Your Kind campaign. While the earlier campaign focused on businesses that trust Cashfree Payments, the new IPL film looks at the consumer moments created by those businesses. It follows scenes such as a pet toy arriving at home, a late night ice cream order, and furniture that makes a home feel complete.
The campaign is built around the idea that payments work best when they go unnoticed. A successful payment sits quietly behind moments of convenience, delight and everyday satisfaction. Through the film, Cashfree Payments brings those moments into view and connects them with the payment experience behind them.
“There is an interesting paradox at the heart of payments. The better the infrastructure, the more invisible it becomes, and the less credit it gets for the joy it enables. We have spent years building infrastructure that businesses can rely on to deliver seamless experiences to their customers, infrastructure that nobody has to think about. This film is our way of recognising the businesses that bring joy to their customers one transaction at a time and in doing so, bring out the emotion behind every payment. This is why we deliberately chose moments that people will recognise not as transactions, but as some of the small, joyful things that make everyday life worth living,” said Aditi Olemann, Vice President of Marketing and Communications, Cashfree Payments.
The entire film has been made using artificial intelligence. Its visual style reflects how technology is changing the way modern India experiences digital interactions, while retaining an emotional tone. The film unfolds from a first person point of view, with hands holding a phone, a tap completing a payment, and the moment that follows.
The first person format was chosen for the IPL context, where viewers often watch matches while using their phones. By reflecting that familiar behaviour, the film makes the payment experience feel close to the viewer rather than distant or observed.
The ad extends the One of Your Kind campaign, which has featured category defining businesses such as BigBasket, Third Wave Coffee, RedBus and others. The campaign earlier focused on business ambition and trust. The new film follows that trust to the consumer, showing how reliable payment infrastructure supports seamless everyday experiences.
The film will air across Connected TV, mobile and tablet platforms from 22 May, reaching audiences during the final phase of IPL 2026.
Founded in 2015, Cashfree Payments processes over 80 billion dollars in transactions annually for more than a million businesses. The platform supports more than 180 payment modes, cross border payments across more than 176 countries and 140 currencies, and infrastructure capable of handling 12000 transactions per second. The company also offers Secure ID, an identity verification stack for compliant onboarding and KYC flows.
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