Keyur Dhami of WebEngage said the integration enables lifecycle communication and unified customer touchpoints, while India Shelter’s Ankita Mahajan highlighted improved response speed and engagement across its digital funnel.
WebEngage has partnered with India Shelter to strengthen its digital customer journey by enabling faster engagement and improved conversion across its loan funnel.
The collaboration focuses on streamlining the lead to loan process by integrating communication channels and backend systems into a unified framework. This allows India Shelter to respond to customer interactions in real time and improve onboarding efficiency.
India Shelter has been seeing strong traction across its digital ecosystem, with a growing base of high intent users. The partnership aims to build on this momentum by improving engagement speed and ensuring more responsive communication across touchpoints.
At the core of the integration is a real time engagement layer that enables lifecycle based communication. Customers receive timely and relevant interactions at different stages of their journey, helping create a smoother and more consistent experience.
The platform supports a multi channel approach, including WhatsApp, SMS, RCS, and IVR, ensuring communication remains consistent across digital touchpoints. It also introduces a closed loop feedback system that improves coordination between marketing and sales teams.
Keyur Dhami, SVP Customer Success Key Accounts and CoE at WebEngage, said, “Our association with India Shelter displays how real-time engagement and lifecycle communication can revolutionize lead management within the finance industry. Through our unified integration of lead generation, communication, and sales processes, we’ve facilitated a more interactive customer experience, which ultimately enables us to drive stronger conversions.”
Ankita Mahajan, Marketing Head, India Shelter, said, “At India Shelter, our goal is to provide aspiring home owners with a frictionless experience. By leveraging WebEngage’s platform, we have unified our communication framework, ensuring that every potential customer receives a prompt, relevant response. This transparency and speed not only improve our internal efficiencies but, more importantly, bring us closer to our customers.”
The collaboration has already resulted in faster response times and improved first touch interactions for customers. It has also enhanced engagement efficiency through stage based communication, leading to better conversion across the funnel.
India Shelter said it will continue to build on this digital foundation by introducing deeper personalisation and smarter prioritisation across the customer lifecycle. The next phase will focus on generating stronger insights to support faster and more informed decision making.
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