Tecsox Places Product Growth in Focus With Ritesh Baheti Appointment

Ritesh Baheti will lead product innovation and user experience at Tecsox, bringing experience in audio launches, D2C systems, CRM platforms, and scaling annual orders beyond 1 million

Tecsox has appointed Ritesh Baheti as Vice President as the consumer audio and lifestyle technology company looks to sharpen its product strategy and expand in India’s competitive consumer electronics market.
In his new role, Baheti will lead product innovation, improve user experience across Tecsox’s portfolio, and support the company’s growth plans across audio and lifestyle technology categories.
Baheti has worked on a range of consumer audio products, including Bluetooth open wear speakers, speaker lines, and earbuds across premium and affordable segments. His experience includes product conception, design coordination, and go to market execution.

He has also worked on business systems that support brand scale, including D2C sales channels, CRM platforms for customer lifecycle management, and order management systems. These initiatives helped scale brand order volumes to more than 1 million annually.
Puneet Gulati, Founder and Promoter of Tecsox, said, “At Tecsox, we believe the future of consumer technology lies in understanding the mindset of the new generation. Bringing in young leadership like Ritesh will help us revolutionize our product approach, making it more aligned with the expectations of today’s users. His perspective and energy will play a crucial role in shaping products that are not only innovative but also deeply relevant to everyday lifestyles.”

Ritesh Baheti, Vice President, Tecsox, said, “I’m excited to step into this role at a time when Tecsox is rapidly evolving and expanding its footprint. The opportunity to build products that combine performance, design, and accessibility is incredibly inspiring. I look forward to contributing to the company’s vision of democratizing technology and creating solutions that truly resonate with the next generation of consumers.”
The appointment comes as Tecsox focuses on portfolio expansion, market reach, affordability, and user led design in the consumer audio space.

At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.