Villa Plots From ₹74.99 Lakh Feature in ORA Land’s Blu Bappa Festive Campaign at BluBay

Ms. Unnati Varma says the 10 day Ganesh Chaturthi initiative at Real Karjat combines buyer incentives, a lucky draw and a 25:25:50 payment plan

ORA Land, an ORA Group company, has announced its “Blu Bappa, Bappa’s Blessings, Blu-tiful Beginnings” festive campaign for BluBay at Real Karjat, introducing a set of limited period benefits during Ganesh Chaturthi.
The campaign will run for 10 auspicious days and includes Lifetime Clubhouse Membership with Infra Charges, a Festive Spot Discount and the BluBappa Lucky Draw.
The lucky draw is scheduled to take place from September 18 to 20 at the ORA Land office in Dadar.
BluBay offers villa plots ranging from 1,500 sq. ft. to 3,500 sq. ft., with prices starting at ₹74.99 lakh. The plotted development is located in Real Karjat, approximately four minutes from SALTT.

Buyers can also opt for a 25:25:50 payment plan, which divides the payment across three stages.
Ms. Unnati Varma, Director, ORA Land (by ORA Group), said the campaign was developed around the significance of new beginnings during Ganesh Chaturthi.
“Ganesh Chaturthi represents auspicious beginnings, prosperity and the fulfillment of aspirations. Through Blu Bappa, we wanted to bring that spirit into the home buying journey by offering our customers an opportunity to begin something meaningful of their own,” Ms. Varma said.

“With a combination of special incentives, flexible payment options and a well-planned plotted development surrounded by nature, BluBay offers buyers a distinctive way to mark the festive season,” she added.
BluBay was also recognised as the “Best Plotted Project in Maharashtra” at the ET Now Business Conclave & Awards 2026.
The Blu Bappa campaign is aimed at homebuyers and investors considering villa plots in Karjat, with its festive benefits combining purchase incentives with the three stage payment option.

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