ABD and Amar Sinha mark ICONiQ White’s third year as fastest growing millionaire whisky brand

Amar Sinha, Managing Director, Allied Blenders and Distillers Limited, said ICONiQ White, Officer’s Choice Whisky and Sterling Reserve reflect the company’s growing portfolio strength across consumer segments.

Mumbai, June 11, 2026: Allied Blenders and Distillers Limited has earned global recognition after ICONiQ White Whisky was named the world’s fastest growing millionaire whisky brand for the third consecutive year in Drinks International’s Millionaires’ Club 2026 report.
ICONiQ White topped the global Fastest Growing Whiskies ranking and emerged as the second fastest growing spirits brand across all categories worldwide. The brand entered the Millionaires’ Club in 2023 and has more than doubled its volumes each calendar year.

ICONiQ White also achieved its highest ever monthly sales and crossed the 1 million cases milestone in a single month in May 2026.
The recognition adds to Allied Blenders and Distillers Limited’s wider portfolio performance. Officer’s Choice Whisky ranked as the world’s No. 7 spirits brand overall and No. 3 whisky brand globally. Sterling Reserve Whisky also retained its position among the world’s top 25 millionaire whisky brands.

Together, ICONiQ White, Officer’s Choice Whisky and Sterling Reserve have featured in Drinks International’s Millionaires’ Club for three consecutive years.
“Being recognised as the world’s fastest growing millionaire whisky brand for the third consecutive year is a significant milestone for ICONiQ White and reflects the strong consumer affinity it has built in a short span. The continued presence of Officer’s Choice and Sterling Reserve in the Millionaires’ Club further underscores the breadth and resilience of our portfolio,” said Amar Sinha, Managing Director, Allied Blenders and Distillers Limited.

“These recognitions reflect our focus on evolving consumer preferences, sustained brand investment and disciplined execution across markets. As we strengthen our portfolio, we remain committed to building brands that create long-term value and stay relevant to consumers,” he added.
Published annually by Drinks International, The Millionaires’ Club ranks spirits brands selling more than one million nine litre cases per year. The 2026 report rankings are based on calendar year 2025 performance.
Allied Blenders and Distillers Limited is one of India’s spirits companies, with brands across whisky, brandy, rum, vodka and gin. Its portfolio includes Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies and ICONiQ White Whisky.

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