Gracy Chen, CEO at Bitget, and Thomas Davin, Global Director at UNICEF Office of Innovation, said the partnership will support AI and financial literacy modules, with GCC already reaching over 642000 young people, parents, and teachers across eight countries.
Digital learning access for young people in emerging economies is set to expand further as Bitget begins the second year of its partnership in support of the UNICEF Game Changers Coalition. The coalition has reached more than 642000 young people, parents, and teachers across eight countries since its launch and is now moving into a new phase with financial literacy and AI modules being added to its curriculum. Blockchain content is planned for 2026.
The UNICEF Game Changers Coalition is led by UNICEF’s Office of Innovation and brings together public and private sector partners to improve access to technology education for young people in emerging economies. The initiative has a particular focus on girls, who make up 52 percent of participants so far. It operates across Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, and South Africa through a curriculum that includes community based learning programmes, in person learning formats, online game hackathons, and practical digital skills training.
Bitget joined the coalition in June 2025 through its partnership with UNICEF Luxembourg. In the second year of the association, the company will support the coalition’s curriculum growth and geographic expansion. The next phase will also support the rollout of new financial literacy and AI modules, along with expansion into three additional countries.
During the first year of the partnership, Bitget supported UNICEF through activations aimed at increasing awareness and participation in technology education. One of the key milestones was a visit to Cambodia, where Ignacio Aguirre, CMO at Bitget, met students, educators, and local partners involved in digital skills training programmes. The visit highlighted how foundational digital education can open pathways to employment, entrepreneurship, and participation in the digital economy, particularly for young women and students in underserved regions.
The partnership also supported youth engagement through events and interactive learning experiences. In late 2025, Gracy Chen, CEO at Bitget, supported GCC’s inaugural global UNICEF Game Jam, a 40 day initiative in which young creators in emerging economies developed original video games with mentorship sessions and a self paced online course.
“Technology is becoming part of everyday life faster than education systems can adapt,” said Gracy Chen, CEO at Bitget. “What stood out during our work with UNICEF this year was how quickly young people engage once they are given access and opportunity. Our eventual goal is not only to introduce blockchain or digital tools, but to help build confidence and long term digital and financial literacy that can create opportunities far beyond crypto.”
The update comes at a time when demand for digital skills continues to rise globally, especially in markets where younger populations are increasingly mobile first but remain underserved by traditional technology education pathways. Bitget has continued to build education focused initiatives alongside its institutional and ecosystem growth, positioning digital literacy as an important part of long term industry development.
“Too many young people are still locked out from the skills driving the digital transformation shaping today’s economy,” said Thomas Davin, Global Director at UNICEF Office of Innovation. “GCC is a clear response to this need. The initiative brings industry, governments, and communities together so the next generation has the skills, confidence, and opportunity to lead in a technology driven economy. Alongside Bitget we expand to reach even more young people with the skills they need.”
Founded in 2018, Bitget is described as the world’s largest Universal Exchange, serving more than 120 million users with access to crypto, tokenized assets, and AI powered trading tools across major blockchains. Its ecosystem includes Bitget Wallet, an everyday finance app used by more than 80 million people. UNICEF works in more than 190 countries and territories, while UNICEF Luxembourg supports its global mission through private sector partnerships, voluntary contributions, and advocacy for children’s rights.
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