Riddhi Wallia, Founder, Mirabilis Inc received recognition at the Kaleido Awards for its year long strategic communications campaign for Pidilite Professional Solutions focused on design intelligence, thought leadership and industry positioning.
Mumbai, May 2026: Mirabilis Inc, the communications and public relations agency founded by Riddhi Wallia, has received recognition at the Kaleido Awards for its strategic communications campaign for Pidilite Professional Solutions.
The recognition was awarded for Sketch to Site: Intelligence of Materiality, a year long integrated campaign executed between April 2025 and March 2026.
The campaign focused on repositioning Pidilite Professional Solutions from being seen primarily as a product led portfolio to a strategic and future focused partner for architects, interior designers, structural consultants and real estate stakeholders.
Built around the Sketch to Site philosophy, the communications strategy explored how material choices influence design intent, functionality, performance and long term built environment outcomes.
A key moment in the campaign was Pidilite Professional Solutions’ presence as title partner at a major design platform in 2025, where it unveiled an immersive installation designed to translate technical material intelligence into a physical spatial experience.
The campaign also focused on strengthening senior leadership visibility across conversations around architecture, sustainability, design thinking and future ready construction practices.
Riddhi Wallia, Founder, Mirabilis Inc, said, “This recognition is deeply meaningful because it acknowledges the power of partnerships, trust and thoughtful storytelling in shaping perception. With Pidilite Professional Solutions, the objective was not simply to amplify products, but to build a larger conversation around service, reliability, design intelligence, materiality and the future of the built environment.”
The agency said the campaign generated earned media visibility across architecture, design and business platforms while also driving engagement through LinkedIn thought leadership, experiential activations and influencer led conversations.
Mirabilis Inc said its communications strategy intentionally moved away from conventional promotional messaging and instead focused on design led narratives, immersive storytelling, leadership credibility and longer form industry conversations.
Founded over two decades ago, Mirabilis Inc works across sectors to develop strategic communications and culturally relevant brand narrative
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