Directed by Rajkumar Hirani, Bajaj Group’s centenary film ‘Kathni Karni Ek si’ uses artificial intelligence to revisit the relationship between Mahatma Gandhi and founder Jamnalal Bajaj while reflecting on the group’s legacy.
Mumbai, 19 May 2026: Bajaj Group has unveiled Kathni Karni Ek si, a film marking its 100 year journey, using artificial intelligence driven storytelling to revisit the values of founder Jamnalal Bajaj and the group’s long standing Gandhian legacy.
Directed by filmmaker Rajkumar Hirani, the film has been entirely crafted using artificial intelligence and presents a fictional narrative where Mahatma Gandhi returns to present day India at Jamnalal Bajaj’s request to see whether the values he once stood for continue to shape the Bajaj Group.
The title Kathni Karni Ek si, meaning one’s actions must match one’s words, reflects the business group’s stated commitment to values associated with Jamnalal Bajaj, whom Mahatma Gandhi regarded as his fifth adopted son.
The film features members of the Bajaj family who currently lead multiple businesses across the group and positions artificial intelligence not only as a business transformation tool but also as a creative storytelling medium.
Rajkumar Hirani said, “Rajiv called me and said it’s going to be 100 years of Bajaj this year. Want to make a short film to celebrate it. The only difference was that this time we did the full film on AI. It was a first for me.”
Rajiv Bajaj, Managing Director, Bajaj Auto, said, “For 100 years, Bajaj has stood for trust, integrity, and purpose-led growth. ‘Kathni Karni Ek Si’ is not merely a line, but a philosophy deeply embedded in the way the Group has conducted itself across generations.”
Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv, said the group wanted the film to reflect responsible innovation alongside its longstanding values.
Shekhar Bajaj, Chairman, Bajaj Electricals, said the family legacy had always centred on values rather than wealth, while Niraj Bajaj said the group’s businesses were rooted in the swadeshi belief that India should build what India needs.
The campaign was conceptualised and executed by Wondrlab India, which said the use of artificial intelligence was intended to modernise a historically rooted story while preserving its emotional and cultural significance.
The centenary campaign represents a notable example of Indian legacy businesses using emerging technology to reinterpret heritage storytelling for contemporary audiences.
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