Trust built on the field extends to digital payments as MS Dhoni aligns with BHIM Payments App

Lalitha Nataraj, Managing Director and Chief Executive Officer at NPCI BHIM Services Limited, says the focus is on strengthening user confidence, while Mahendra Singh Dhoni highlights simplicity and accessibility in everyday transactions.

Trust continues to play a central role in the adoption of digital payments in India, particularly as platforms move beyond access to sustained everyday usage.
In this context, BHIM Payments App has associated with former Indian cricket captain Mahendra Singh Dhoni, bringing together a platform built on public infrastructure with a personality widely associated with consistency and reliability.

The association reflects a broader shift in digital payments, where user confidence and familiarity are becoming as important as functionality and reach. As adoption deepens across regions, platforms are focusing on reinforcing trust alongside accessibility.
Lalitha Nataraj, Managing Director and Chief Executive Officer at NPCI BHIM Services Limited, said, “As digital payments continue to scale in India, the next phase of growth is about strengthening preferences and deepening user confidence. With onboarding MS Dhoni as our brand ambassador, our objective is to position BHIM Payments App not just as a payments option but as the preferred app for each member in the Indian household. As BHIM Payments App enters its next phase of growth, trust remains at the centre of everything we do. Dhoni represents that same trust, built over time. That is why this partnership feels inevitable.”

Mahendra Singh Dhoni said, “Over the years, I have always believed in keeping things simple and staying clear in approach. What stood out to me about BHIM is its focus on making digital payments straightforward and accessible to people across the country. As India continues to move towards greater digital adoption, it is important that users feel comfortable and confident while transacting. I am happy to be associated with an app that is built to serve everyday needs at scale.”
The platform, positioned as Bharat Ka Apna Payments App, has expanded its reach across Tier 1, Tier 2 and Tier 3 towns, with a focus on language inclusion and ease of use. It supports more than 15 regional languages and is designed to operate in low connectivity environments, enabling broader access.
As digital payments ecosystems mature, the emphasis is gradually shifting towards long term engagement, where trust, ease of use and familiarity are emerging as defining factors in how users choose and continue to use payment platforms.

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