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Attero Launches MetalMandi: Transforming India’s Metal Scrap Trade with AI-Powered Solutions

How India’s Largest Cleantech Pioneer is Reshaping Recycling and Sustainability

New Delhi, January 15, 2025: Attero, India’s largest cleantech company and a global leader in lithium-ion battery recycling, has introduced MetalMandi, a state-of-the-art digital platform designed to modernize India’s unorganized metal scrap industry. This initiative leverages AI technology to enhance pricing accuracy, streamline logistics, and ensure transparency in transactions, addressing long-standing challenges in the sector.
The $40 billion Indian recycling market is witnessing a major shift as MetalMandi aims to facilitate the transaction of 1,000 tonnes of scrap daily by May 2025, contributing to an annual turnover of INR 2,000 crore. Attero’s innovative platform addresses critical gaps in the industry, from inconsistent pricing to logistical inefficiencies, empowering small-scale dealers and large enterprises alike.

AI-Powered Innovations Driving MetalMandi
MetalMandi employs cutting-edge AI-powered tools to revolutionize scrap trading:Dynamic Pricing: The platform analyzes real-time market data, scrap composition, and supply-demand dynamics to offer accurate and competitive rates.
Image Recognition: By identifying scrap categories from user-uploaded photos, MetalMandi reduces errors and simplifies transactions.
Nitin Gupta, CEO and Co-founder of Attero, remarked:
MetalMandi is a culmination of Attero’s vision to create a transparent, tech-driven recycling ecosystem. By integrating AI technology, we aim to make scrap trading seamless, efficient, and sustainable.

Transforming the Indian Recycling Ecosystem
India’s metal recycling industry has historically been plagued by inefficiencies and a lack of organization. Platforms like MetalMandi represent a significant step toward streamlining operations, reducing dependency on intermediaries, and promoting fair trade practices.
MetalMandi is uniquely positioned to compete with established players like Tata Steel Recycling and Global E-Recyclers by addressing the needs of smaller traders while adhering to eco-friendly practices.

Attero: Pioneering Cleantech Innovation
Founded in 2008 by Rohan Gupta and Nitin Gupta, Attero is renowned for its expertise in e-waste management and metal recovery. The company’s recycling facility in Roorkee, Uttarakhand boasts a recovery efficiency of over 98%, setting global benchmarks.
With operations spanning six countries, including South Korea, Australia, Poland, and Singapore, Attero continues to lead the charge in sustainability and innovation.

A Sustainable Future with MetalMandi
MetalMandi aims to create a circular economy by bridging gaps in the metal scrap industry, offering real-time solutions, and ensuring fair pricing. As India moves toward sustainable development, initiatives like this will play a critical role in reducing environmental impact and fostering economic growth.

Conclusion
As the Indian recycling sector undergoes a transformation, MetalMandi emerges as a beacon of innovation and trust. With Attero’s expertise and cutting-edge technology, the platform is poised to revolutionize the scrap industry, paving the way for a cleaner, greener future.
Led by Smruti Bhalerao, Prittle Prattle News is committed to driving impactful conversations and inspiring change.
This article is presented by Prittle Prattle News, a platform dedicated to thought leadership and innovation. Led by its Editor-in-Chief, Smruti Bhalerao, the publication continues to bring forth storylines that inspire change and celebrate growth in various sectors.
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