Unicommerce reported over ₹1.3 crore in recovered orders through Convertway’s AI voice agent Catalyst, while Home Decor and Furnishings saw average order values rise by more than 25 percent.
India’s summer sale season showed stronger links between AI led customer engagement, higher transaction values and steady e-commerce demand, according to insights from Unicommerce’s ecosystem of solutions.
The sale period included Amazon’s Great Summer Sale, Flipkart’s Sasa Lele and Big Bachat Days campaigns, Myntra’s End of Reason Sale and several category led campaigns run by e-commerce and D2C brands.
Unicommerce said three trends stood out during the season: AI moving beyond customer support into revenue recovery, higher consumer spending across select categories and continued shopping activity across the sale period.
Brands used Catalyst, the AI voice agent offered by Convertway, Unicommerce’s customer engagement platform, for abandoned cart recovery, COD confirmations, address verification and customer engagement. AI powered voice calls reached more than 1.15 lakh shoppers and recovered orders worth over ₹1.3 crore, delivering an ROI of more than 15x.
The company said AI also contributed to order fulfilment by helping brands reduce cancellations and improve delivery outcomes. Nearly 1,000 AI enabled automated messaging campaigns powered by Convertway reached more than 34 lakh consumers during the period.
Consumer spending also increased in specific categories. Transaction analysis from Uniware, Unicommerce’s order and inventory management platform, showed average order values rising by more than 25 percent in Home Decor and Furnishings and over 16 percent in FMCG.
Despite a later start to the first major sale this year, which began on May 7 compared with May 1 in 2025, demand remained steady across the season. Unicommerce said order volumes rose 29 percent in the opening week, peaked at 41 percent in the second week and continued to grow by 14 percent, 24 percent and 32 percent over the next three weeks when compared with equivalent sale weeks last year.
Quick commerce continued to expand, with order volumes growing by more than 60 percent year on year. Nutraceuticals and Supplements and Home Decor and Furnishings accounted for the largest share of quick commerce orders. Beauty and Personal Care recorded the highest growth, followed by Health and Pharma and Fashion and Accessories.
Returns remained a focus area for profitability. Shipway, Unicommerce’s logistics platform, found that brands limited return to origin rates to 17 percent during the summer sale period, compared with about 25 percent during the corresponding period last year.
Mizoram, Chandigarh, Puducherry, Goa and Kerala recorded the lowest return to origin rates during the sale period, indicating stronger delivery outcomes and lower return incidence across these regions.
Unicommerce said the summer sale data points to the growing role of AI based engagement, premiumisation and operational efficiency as e-commerce brands prepare for upcoming shopping events, including Amazon’s Prime Day sale.
Unicommerce is an e-commerce enablement SaaS platform that supports brands, marketplaces and logistics providers across pre purchase and post purchase operations. Its platforms include Convertway for customer engagement and marketing automation, Uniware for order and inventory management and Shipway for logistics automation.
The company has around 350 integrations across marketplaces, logistics and ERP systems and serves more than 8,000 clients across India, Southeast Asia and the Middle East. Incorporated in 2012, Unicommerce is ISO 27001 and ISO 27701 certified and listed on NSE and BSE.
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