Century Real Estate’s campaign for the 50 plus acre mixed use destination in Jakkur uses IPL, digital and outdoor media, as Vikas Nair, Head of Marketing and Communications, Century Real Estate, said the project reflects Bengaluru’s global lifestyle aspirations.
Bengaluru, 4 June 2026: Century Real Estate has introduced a campaign for Century Immencity, its upcoming 50 plus acre mixed use destination on Airport Road in Jakkur, North Bengaluru.
The campaign is centred on the thought It’s All Happening Here and presents Immencity as a destination where work, leisure, retail, food and beverage, hospitality, events and culture are planned within one address.
The campaign has been rolled out across IPL, digital and outdoor media. Before the main reveal, Century Real Estate ran a city wide teaser campaign in February using billboards and visual cues linked to leisure, dining, retail and social experiences.
The campaign film uses global cultural references from Hong Kong inspired dining, Vienna’s ballet and opera culture, Parisian luxury ateliers, live music in the United States, Scandinavian design and Japan’s cherry blossoms. These references then appear within Century Immencity, positioning the project as a globally inspired destination in North Bengaluru.
The film also shows spaces planned within Immencity, including the Urban Esplanade, Green Promenade, Business District, Gourmet District, Galleria, Opera Hall, Culture Atelier and five star hospitality experiences.
Century Real Estate said the film used AI led production to create a global storytelling format with cultural references from different parts of the world within one campaign narrative.
Vikas Nair, Head of Marketing and Communications, Century Real Estate, said, “Century Immencity was envisioned as more than a development; it was conceived as a globally benchmarked urban ecosystem where culture, business, hospitality, leisure and community seamlessly converge. With ‘It’s All Happening Here,’ we wanted to capture the energy of a destination where something meaningful is always unfolding. The campaign reflects the aspirations of a globally connected Bengaluru and introduces a new way of experiencing city life in North Bengaluru. Leveraging AI-led storytelling also enabled us to think and create at a much grander scale, bringing together global cultural inspirations, immersive experiences and cinematic narratives in a seamless way. It allowed us to build a campaign that not only showcases a destination, but also evokes the global aspirations and evolving lifestyle ambitions of a new-generation Bengaluru.”
The campaign was created by The Huddle.
Century Real Estate was founded by Dr. P. Dayananda Pai and Shri P. Satish Pai in 1973. The company has a land bank of over 3,000 acres and a development portfolio of more than 25 million sq. ft. across residential, commercial, hospitality, education and integrated township projects.
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