The U7SE 144Hz ULED Mini LED series starts at Rs. 63,990 across 55 inch to 100 inch screen sizes, as Pankaj Rana, CEO, Hisense India, said the range focuses on contrast, colour, motion and gaming performance.
National, 2 June 2026: Hisense has introduced its U7SE 144Hz ULED Mini LED TV series in India, aimed at consumers looking for premium home entertainment, gaming performance and larger screen formats.
The new range combines ULED Mini LED display technology, Full Array Local Dimming, Hi QLED Colour and AI based picture processing. Hisense said the series is designed to deliver improved contrast, deeper blacks, colour accuracy and sharper scene detail.
The U7SE series supports native 144Hz refresh rates for smoother gaming and reduced motion blur. The 100 inch models also include a native 165Hz Game Mode, along with VRR support and HDMI 2.1 connectivity for console gaming.
The TVs are powered by the Hi View AI Engine, which adjusts picture quality, contrast and colour in real time. The 100 inch variants include Hi View AI Engine Pro for further clarity and detail.
For audio, the series features a built in subwoofer tuned by Devialet, designed to produce deeper bass and room filling sound without relying on an external audio system.
The lineup runs on VIDAA Smart OS and includes HDR10 Plus Adaptive, Dolby Vision IQ, Filmmaker Mode, AI RGB Light Sensor, Pantone validated Hi QLED Colour and hands free voice control.
Pankaj Rana, CEO, Hisense India, said, “At Hisense, we believe consumers deserve Real MiniLED performance, not just a MiniLED label. With the U7SE ULED Mini-LED series, we have combined Full Array Local Dimming, AI-powered picture optimization, immersive audio, and next-generation gaming technologies to unlock the full potential of MiniLED. The result is a premium entertainment experience defined by deeper contrast, richer colours, smoother motion, and exceptional value. Our philosophy is simple – Don’t Settle. Choose Real. Designed for discerning Indian consumers, the U7SE series reflects our commitment to delivering genuine innovation, trusted quality, and world-class performance that is accessible to more households across the country.”
The Hisense U7SE ULED Mini LED TV series will be available at an introductory price starting from Rs. 63,990. It will be sold in 55 inch, 65 inch, 75 inch, 85 inch and 100 inch screen sizes through offline retail partners including Satya, Nandilath, MyG, Great Eastern, Patra Electronics and Khosla.
Hisense India is a wholly owned subsidiary of Hisense Group and sells televisions, air conditioners, refrigerators and washing machines. The brand is present in more than 160 countries and inaugurated its first manufacturing facility in India at Sri City, Andhra Pradesh, in February 2026.
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