The Pittch conceptualised and executed the Diet Coke x Devil Wears Prada 2 experience at INOX Insignia, with Vishal Garg, Director and Co Founder of The Pittch, calling it a celebration of fashion, film and fandom.
Mumbai, 21 May 2026: Entertainment, fashion and experiential marketing came together at INOX Insignia as Diet Coke, with The Pittch, created an immersive brand experience around an exclusive screening of The Devil Wears Prada 2.
The experience was designed as a couture first cultural evening for fashion, film, pop culture and social storytelling audiences. The Pittch conceptualised and executed the brand experience for Diet Coke, turning the venue into a Diet Coke x Devil Wears Prada 2 setting built around visual engagement and creator friendly moments.
The venue featured a silver carpet, fashion inspired installations, curated photo points and interactive engagement zones linked to the glamour and attitude of the film franchise. The experience drew fashion and lifestyle influencers, creators and trendsetters, who interacted with the installations and shared content across social platforms.
The campaign began before the screening through curated invitation hampers. These included scent reveal invites, statement caps, quirky sippers and themed collectibles, helping create anticipation and online conversation ahead of the event.
Vishal Garg, Director and Co Founder of The Pittch, said, “Today’s audiences are looking for experiences that feel immersive, culturally relevant, and socially shareable. With Diet Coke x Devil Wears Prada 2, our vision was to create an environment that celebrated fashion, film, and fandom in a way that felt authentic to the brand and unforgettable for the audience.”
The Pittch managed the campaign end to end for Diet Coke, covering creative strategy, experiential design, on ground execution and influencer engagement. The activation reflects how brands are using cultural storytelling and immersive event formats to build stronger consumer engagement and social first brand conversations.
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