Ashish Bhatnagar, Deputy Business Head and CMO, LNJ Denim, said the collection balances innovation, functionality, and creative expression for global apparel markets.
RSWM Ltd., the flagship company of the LNJ Bhilwara Group, presented its Autumn Winter 2027 denim collection, “In DIG o Alchemy”, at the 7th edition of Denimsandjeans India 2026 in Bengaluru.
The showcase took place on May 6 and 7, 2026, at The Lalit Ashok, where the collection was presented to industry stakeholders, buyers, designers, and apparel manufacturers. The presentation reflected LNJ Denim’s focus on innovation led product development and denim solutions aligned with changing market expectations.
The collection takes inspiration from the transformative character of indigo and connects science, craftsmanship, and evolving fashion sensibilities. It is structured across six categories: Pulse, IndieCraft, Nova Lab, Aerolite, MetroEdge, and Neo City.
Through these categories, the collection covers essential denim constructions, heritage inspired textures, performance led innovations, lightweight fabrics, metropolitan versatility, and expressive finishes. RSWM said the range integrates advanced fibre engineering, sustainable processes, and versatile applications.
Ashish Bhatnagar, Deputy Business Head and CMO, LNJ Denim, RSWM Ltd., said, “Denimsandjeans India provides a strong platform to engage with key stakeholders across the denim and fashion ecosystem. Through ‘In-DIG’o Alchemy’, we are presenting a collection that balances innovation, functionality, and creative expression, while aligning with the evolving expectations of global consumers and apparel markets.”
RSWM’s participation at Denimsandjeans India 2026 also reflects its focus on innovation, sustainability, and design within the global textile value chain. The company said the collection supports its continued work in developing adaptive and responsible denim solutions for contemporary fashion trends and performance driven applications.
At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter
Add Comment