Landmark Mahindra Brings eSUV Owners Together Through UNLIMIT WEEKENDS in Hyderabad

The customer engagement initiative welcomed 88 Mahindra Electric Origin SUV owners for an EV rally and an evening of networking and curated experiences at the Hyderabad Polo and Riding Club.

Landmark Mahindra organised UNLIMIT WEEKENDS, a customer engagement initiative that brought together 88 members of its growing Mahindra Electric Origin SUV community in Hyderabad. The programme was designed to offer owners an opportunity to connect with fellow customers while participating in a shared experience centred on electric mobility and community interaction.
The event began with an electric vehicle rally that started from Landmark Mahindra Tellapur and concluded at the Hyderabad Polo and Riding Club. The drive brought together Mahindra Electric Origin SUV owners for a coordinated journey before participants gathered for an evening of activities planned exclusively for the community.
Following the rally, customers took part in a curated programme that included horse riding, networking opportunities, interactive sessions and dinner. The event created an informal setting where participants could engage with one another, exchange experiences related to electric vehicle ownership and build connections within the growing Mahindra electric vehicle community.

According to Landmark Mahindra, UNLIMIT WEEKENDS reflects the dealership’s focus on creating meaningful customer experiences that extend beyond the purchase of a vehicle. The initiative seeks to strengthen relationships with customers by offering opportunities for engagement outside the traditional dealership environment.
As electric mobility continues to expand across India, manufacturers and dealerships are increasingly investing in customer engagement programmes that encourage interaction among owners and help build long term communities around their products. Events such as UNLIMIT WEEKENDS provide a platform for customers to participate in shared experiences while becoming part of a wider network of electric vehicle users.

The Hyderabad edition of UNLIMIT WEEKENDS brought together customers from different backgrounds who share an interest in electric mobility. The combination of an organised drive and leisure activities allowed participants to experience the event in a relaxed environment while interacting with other Mahindra Electric Origin SUV owners.
The Hyderabad Polo and Riding Club served as the venue for the evening programme, where guests participated in horse riding and networking activities before concluding the event with dinner. The schedule was designed to encourage conversations and foster stronger engagement among members of the community.

According to Landmark Mahindra, customer engagement initiatives play an important role in enhancing the overall ownership experience by creating opportunities for interaction beyond routine service visits and vehicle deliveries. The company believes such programmes contribute to stronger relationships with customers while encouraging long term engagement with the brand.
The event also reflects the growing emphasis on community driven experiences within the automotive sector, particularly among electric vehicle owners. As the number of electric vehicles on Indian roads continues to increase, customer events are becoming an important way for brands and dealerships to connect with users, encourage participation and create opportunities for knowledge sharing and networking.
With UNLIMIT WEEKENDS, Landmark Mahindra continues its efforts to build a connected community for Mahindra Electric Origin SUV owners by bringing together customers through experiences that combine mobility, interaction and shared interests in an organised setting.

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