With 11,500 Retail Touchpoints and a Hyperlocal Strategy, Mila Beauté is Bringing Premium Beauty to Every Indian Consumer
India’s beauty revolution is moving beyond metro cities, and Mila Beauté is leading the way. The fast-growing Indian color cosmetics brand is executing an ambitious ₹100 Cr expansion strategy, taking its presence from 300 cities to every corner of the country. With 11,500 retail touchpoints, a distributor-led model, and a hyperlocal retail expansion strategy, Mila Beauté is set to reshape India’s beauty industry by making premium yet affordable cosmetics accessible to millions.
As demand for high-quality beauty products rises in Tier 2 and Tier 3 cities, Mila Beauté is positioning itself as a go-to brand for diverse Indian skin tones, offering a wide range of cruelty-free and skin-friendly cosmetics. The company’s expansion strategy ensures wider product availability in local stores, where consumers can experience and try products before purchase, a crucial factor for buyers in smaller cities.
Beauty Without Boundaries: Expanding into High-Growth Markets
While Mila Beauté has already established itself in Punjab, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat, its next big move is deep expansion into South India, East India, and the Northeast. These regions present huge growth potential due to their diverse consumer base, climate-driven beauty needs, and increasing purchasing power.
The brand is not only increasing its retail footprint but also introducing region-specific beauty formulations tailored to local weather conditions and consumer preferences. This hyperlocal approach is set to bridge the gap between affordability and premium beauty, ensuring that every consumer, regardless of geography, has access to high-quality makeup.
Mila Beauté’s Vision: Making Beauty Inclusive, Accessible, and Experiential
According to Saahil Nayar, Co-founder and Managing Director of Mila Beauté, this expansion is more than just a business milestone, it’s about redefining inclusivity in India’s beauty industry.
“Our goal has always been to create a brand that resonates with every Indian, no matter where they live. This ₹100 Cr expansion ensures that even in smaller towns, consumers have access to the same premium-quality products as those in metros. We believe in making beauty inclusive, accessible, and experiential. This move reinforces our commitment to delivering excellence in every retail space we enter.”
With a half-million-strong consumer base, Mila Beauté continues to attract buyers with a diverse product lineup that includes primers, concealers, compact powders, lipsticks, glosses, and fixers, all crafted for Indian skin tones and climates.
The Path to Becoming a Household Name in India
Mila Beauté’s expansion strategy combines horizontal growth, scaling its retail network, and vertical growth, strengthening product offerings. This dual approach ensures that the brand is not just expanding its physical presence but also deepening its connection with consumers through high-quality formulations tailored to Indian beauty needs.
The brand’s aggressive retail expansion, strategic distributor-led model, and commitment to affordable beauty solutions make it a frontrunner in the industry. With every move, Mila Beauté is inching closer to becoming a household name in India’s beauty market.
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