The card proposition moves beyond restaurant discounts by grouping participating venues into Discovery, Signature and Icon collections while adding entertainment, mobility, grooming and travel related privileges.
Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, said the new Visa Infinite card combines dining, travel, lifestyle and shopping benefits, while Times Prime brings its restaurant access platform to cardholders.
HSBC Live+ Visa Infinite Credit Card holders will receive access to chef curated dining experiences across India, Singapore, Thailand and Dubai through a partnership between Times Prime and HSBC India.
The partnership brings Dine with Times Prime to the newly introduced HSBC Live+ Visa Infinite Credit Card, combining restaurant access with a wider set of lifestyle benefits for cardholders.
Dine with Times Prime is an invitation led platform that gives eligible users access to selected restaurants and dining experiences. The offering includes chef curated menus, complimentary welcome drinks or desserts and access to participating restaurant partners.
The restaurant network includes Indian Accent, Lavonne Academy & Café, Olive Bar & Kitchen, Comorin, ITC Hotels and Trèsind, along with other participating establishments.
Dining experiences have been divided into three collections.
Discovery covers casual premium restaurants, all day dining destinations and neighbourhood venues.
Signature includes chef led restaurants, destination dining and award winning independent establishments.
Icon covers luxury hotel restaurants and nationally recognised culinary destinations.
The partnership extends the dining programme beyond India to participating destinations in Singapore, Thailand and Dubai.
Harshita Singh, Business Head at Times Prime, said, Dining today is as much about the experience as the meal itself.
She said Dine with Times Prime had been developed around curated restaurant access rather than being limited to conventional discount based dining programmes.
Our collaboration with HSBC brings this philosophy to a premium banking audience while reinforcing Times Prime’s role in creating differentiated card propositions for leading financial institutions, Singh added.
HSBC Live+ Visa Infinite cardholders will also receive a complimentary Sony LIV subscription and offers from Uber, Toni&Guy and TUMI.
The card was introduced at an event held at Fairmont Mumbai, attended by actress Disha Patani. Celebrity chefs and former MasterChef Australia judges George Calombaris and Gary Mehigan presented a multi course culinary experience during the event.
Sandeep Batra, Head of International Wealth and Premier Banking at HSBC India, said the card had been developed around the different lifestyle requirements of customers.
The card allows customers to access culinary experiences along with benefits covering hotels, travel, lifestyle and shopping, he said.
Batra added that the proposition was intended to provide additional value across customers’ everyday spending.
Times Prime already operates member experiences including Gourmet Table for fine dining, Purple Carpet for movie premieres and Sip & Stir for cocktail workshops.
Suresh Sethi, Group Country Manager for India and South Asia at Visa, said consumer preferences among affluent Indians were increasingly moving towards access and personalised experiences.
He said dining had become an important part of this change because it brings together lifestyle, culture and social occasions.
According to Sethi, the combination of HSBC Live+, Visa Infinite and Times Prime brings together HSBC’s customer proposition, Visa Infinite’s premium access platform and Times Prime’s restaurant network.
Times Prime is a premium membership platform covering entertainment, dining, shopping and lifestyle benefits. Through Dine with Times Prime, it also works with financial institutions to create dining programmes for cardholders.
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