Sharad Malhotra, Managing Director, Nippon Paint India Group, said the new NEO Homes store combines premium products, expert guidance, and technology driven experiences as the company expands its decorative retail footprint across South India.
Nippon Paint India has launched its fourth NEO Homes experiential retail store in Bangalore as the company expands its decorative retail presence across South India.
The new outlet follows earlier NEO Homes launches in Chennai, Coimbatore, and Hosur, forming part of the company’s strategy to build experience driven retail formats in key urban markets.
Located at NHVC Enterprises, the Bangalore store was inaugurated by Sharad Malhotra, Managing Director, Nippon Paint India Group, along with Mark Titus, President, Nippon Paint India, Decorative Coatings Business.
The company said the NEO Homes format is designed to move customers from product based paint selection toward a more design led home transformation experience through curated consultations and technology enabled retail tools.
Sharad Malhotra, Managing Director, Nippon Paint India Group, said, “With NEO Homes, we are reimagining how consumers approach home transformation by moving from a product led purchase to a design led experience. The launch of our fourth NEO Homes store reflects our focus on scaling this format across key urban markets.”
He added that the company aims to combine premium products, expert guidance, and intuitive technology to create a more seamless and personalised customer experience.
Mark Titus, President, Nippon Paint India, Decorative Coatings Business, said, “NEO Homes is a strategic step towards elevating the in store experience by integrating design, innovation, and service under one roof.”
According to the company, the Bangalore outlet offers curated design solutions, advanced visualisation tools, and consultation support aimed at simplifying home décor and paint selection decisions.
The store also includes Instawalls, a one wall makeover service that allows customers to experiment with designer finishes and statement wall concepts using real time visualisation technology and colour consultation.
NEO Homes additionally brings together specialty textures, handcrafted designer finishes from Momento Dzines, premium wallpapers, and integrated waterproofing solutions under one retail format.
Nippon Paint India said the Bangalore launch marks another milestone in its plan to scale immersive retail formats across high growth markets while combining global expertise with local design preferences.
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