Orkun Gül joins Oriflame’s Global Leadership Team with over two decades of experience across FMCG, direct selling, and network marketing, as the company focuses on international markets and its three million Beauty Entrepreneurs and members
Oriflame has appointed Orkun Gül as Chief Commercial Officer, adding him to its Global Leadership Team as the beauty and wellbeing company looks to sharpen its commercial direction across international markets.
Gül brings more than two decades of experience across FMCG, direct selling, and network marketing. His career includes senior roles at Procter & Gamble and over ten years in executive leadership at Avon, where he worked across Europe, the Middle East, Africa, and APAC.
In his new role, Gül will lead Oriflame’s commercial strategy, with focus on priority markets, stronger local execution, and improved productivity across the company’s network of more than three million Beauty Entrepreneurs and members worldwide.
He has also served as President of the Turkey Direct Selling Association, where he supported ethical and transparent practices in network marketing.
Orkun Gül said, “Oriflame has built a distinctive global community rooted in entrepreneurship, quality products, and direct relationships with consumers. I am excited to join the organisation at this important phase and look forward to working closely with our markets and Beauty Entrepreneurs to accelerate commercial growth, strengthen our network, and unlock new opportunities across regions.”
Edyta Kurek, Senior Vice President and Head of Oriflame India and Indonesia, said, “We are pleased to welcome Orkun to Oriflame’s Global Leadership Team. His extensive experience across the social selling ecosystem, and his proven ability to build disciplined, people first commercial organisations at scale, position him strongly to lead our next phase of growth.”
She added that India remains an important growth market for Oriflame as the company continues to expand opportunities for its entrepreneur community.
Oriflame operates in more than 60 markets and offers products across skincare, cosmetics, fragrances, personal care, and nutritional supplements. In India, the company continues to focus on creating income opportunities, especially for women, through its social selling model.
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