The Indian Supercross Racing League (ISRL) has made a major move by bringing Bollywood’s biggest superstar, Salman Khan, on board as its official brand ambassador.
More Than Just a Brand Endorsement, Salman Khan’s Association with ISRL Paves the Way for Bollywood’s Deeper Involvement in Indian Motorsports
The Indian Supercross Racing League (ISRL) has made a major move by bringing Bollywood’s biggest superstar, Salman Khan, on board as its official brand ambassador. This is not just another endorsement deal. It is the first significant entry of Bollywood into the world of motorsports, a space that has remained unexplored despite its growing popularity in India.
The success of ISRL’s first season, which attracted over 11.5 million viewers in just three days, has shown that there is a huge audience for Supercross racing in India. With Salman Khan now attached to the league, ISRL is expected to gain mainstream traction, drawing both sports and entertainment audiences into its fold.
Salman Khan’s Move into ISRL is More Than an Endorsement
Bollywood celebrities have been involved in cricket, football, and kabaddi, but motorsports have largely remained outside their investment radar. While stars like Shah Rukh Khan (Kolkata Knight Riders, IPL) and Ranbir Kapoor (Mumbai City FC, ISL) have successfully ventured into sports ownership, Salman Khan’s partnership with ISRL signals Bollywood’s first serious involvement in the Supercross industry.
Unlike traditional celebrity-brand collaborations, this partnership brings a fusion of high-speed racing, entertainment, and mass appeal. Salman Khan’s presence will not only amplify ISRL’s reach but also make motorsports a mainstream conversation in India. The league’s organizers are already planning multiple entertainment-driven events, including interactive fan experiences, behind-the-scenes content, and on-ground celebrity participation to boost engagement.
ISRL’s Expanding Influence in Indian Motorsport
ISRL’s debut season saw an impressive physical attendance of over 30,000 spectators, making it the largest Supercross event in India’s history. The league’s global stature was further cemented with the participation of 48 top international riders, including stars like Jordie Tixier, Matt Moss, and Anthony Raynard.
The competition’s credibility was further strengthened by the involvement of Indian motocross legend CS Santosh, whose BigRock Motorsports team took the championship title. With its rapid rise, ISRL has proven that motorsports have a strong following in India, but mainstream visibility was the missing piece. Salman Khan’s entry changes everything.
Supercross Racing is Set to Become a Mainstream Sport in India
Supercross racing is one of the fastest-growing motorsport categories worldwide. The sport has seen immense success in the United States and Europe, where major leagues attract millions of viewers and high-profile sponsorships. With Dorna Sports, Monster Energy, and Red Bull backing major international events, it was only a matter of time before India’s sports market tapped into this high-adrenaline racing format.
With Salman Khan at the forefront, ISRL is expected to bridge the gap between motorsport and mainstream entertainment in the same way that Formula 1 and MotoGP have done on a global level.
The Business Potential of Motorsports in India
India is no stranger to motorsports. The country has hosted Formula 1’s Indian Grand Prix at the Buddh International Circuit and is home to rising motorsport talent through initiatives like TVS Racing and Honda Racing India. However, mainstream sports coverage and sponsorship have remained limited.
With Salman Khan’s involvement, ISRL now stands to attract major sports investors, automotive brands, and media companies, which could finally bring motorsports into India’s mainstream sports economy, much like the success of IPL and PKL.
What’s Next for ISRL Season 2?
Following a record-breaking debut season, ISRL’s second edition is expected to be bigger, bolder, and more entertainment-driven. The league’s organizers are already in discussions with international racing teams and top Indian riders to build a strong talent pool for Season 2.
With Salman Khan’s confirmed presence at select races starting in October 2025, fans can expect a high-energy motorsports spectacle that blends racing, Bollywood, and live entertainment like never before.
Conclusion: Bollywood’s Deepening Role in Sports Beyond Cricket
This is not just another celebrity endorsement. Salman Khan’s involvement in ISRL marks a fundamental shift in Bollywood’s investment strategies, taking sports beyond cricket and into new-age entertainment-driven leagues. With India’s expanding motorsport infrastructure and the growing appetite for high-adrenaline sports, ISRL is now positioned to become the country’s premier Supercross destination.
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