Personalised Skin Care for Gen Z Gains Focus as Privé Luxe Introduces XERF in Delhi

Dr. Amit Bhasin, Founder and Managing Director, Privé Luxe Skin & Wellness Clinic, and Dr. Aarti Bhasin, CEO, discuss individual skin assessments, natural looking results and the introduction of dual frequency radiofrequency technology for nonsurgical skin tightening.

Privé Luxe Skin & Wellness Clinic has introduced XERF, a dual frequency monopolar radiofrequency technology designed for nonsurgical skin tightening, as part of its personalised approach to aesthetic care in Delhi.
Led by Dr. Amit Bhasin, Founder and Managing Director, and Dr. Aarti Bhasin, CEO, the clinic is focusing on individual skin concerns, medical assessment and treatment planning, particularly for Gen Z consumers and young professionals.
According to the clinic, younger consumers are increasingly interested in preventive skin care, subtle aesthetic changes and treatments that can fit into their daily routines.

The clinic’s approach places emphasis on understanding a patient’s skin condition, medical history, lifestyle and treatment expectations before recommending a procedure.
This consultation process is intended to help patients distinguish between realistic treatment goals and expectations influenced by social media, beauty filters and changing appearance trends.
Dr. Amit Bhasin, Founder and Managing Director, Privé Luxe Skin & Wellness Clinic, said, “At Privé Luxe, we believe aesthetic care should feel personal, reassuring and empowering. Every individual comes with a unique concern, and our role is to listen carefully, assess thoroughly and guide them towards what is genuinely right for them. Technology gives us wonderful possibilities, but it is medical understanding, honesty and a personalised plan that create truly satisfying results.”

The clinic has positioned XERF as an additional treatment option for patients seeking improvements in skin firmness and facial contours without surgery.
The technology uses controlled radiofrequency energy and combines two frequencies within a monopolar radiofrequency system.
Its integrated cooling mechanism is designed to support patient comfort during treatment.
As with other aesthetic procedures, suitability depends on an individual’s skin condition, medical history and treatment objectives.
The introduction of XERF reflects the clinic’s focus on offering patients a choice of technologies following medical consultation rather than recommending the same procedure to everyone.

Dr. Aarti Bhasin, CEO, Privé Luxe Skin & Wellness Clinic, said, “People today, especially younger consumers, want results that feel natural and effortless. They want to look refreshed, not treated. Our role is to offer comfortable, science-led options, explain them clearly and help each person make a choice that feels right for their skin, lifestyle and goals. When patients feel heard and well cared for, confidence follows naturally.”
The clinic also identifies patient education as an important part of aesthetic consultations.
Its stated approach involves explaining available treatment options, discussing individual concerns and helping patients understand what a procedure may reasonably achieve.
This is particularly relevant for younger adults who may encounter conflicting skin care advice and unrealistic appearance expectations through digital platforms.

Commenting on the new technology, Dr. Amit Bhasin said, “Technology is opening exciting possibilities in aesthetic medicine, and XERF adds a valuable option for selected patients seeking non-surgical skin tightening. But no single device is right for everyone. What matters most is a careful assessment, clear communication and a treatment plan designed around the individual.”
Privé Luxe Skin & Wellness Clinic provides dermatological and aesthetic services in the Delhi NCR region.
The clinic’s services are centred on individual treatment planning, aesthetic technologies and skin wellness consultations.
Through the introduction of XERF, Privé Luxe is adding another nonsurgical option to its aesthetic services while maintaining its stated emphasis on medical assessment and personalised care.
Treatment outcomes may vary depending on individual skin characteristics and clinical suitability.

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