Aakash Anand of Wolfpack Labs said Personal Touch, founded by Ashish Jawa and Aditi Jawa, has built its growth on proprietary formulations, in house manufacturing and product efficacy.
India’s skincare market has added a new strategic partnership as Wolfpack Labs has backed Personal Touch, a pharma led skincare company founded by siblings Ashish Jawa and Aditi Jawa.
The Gurugram based partnership is aimed at scaling Personal Touch as a skincare brand built on pharmaceutical expertise, proprietary formulations, in house manufacturing and product performance.
Personal Touch currently operates at a ₹50 crore annual revenue run rate, remains profitable and has a 52 percent repeat customer rate. The company attributes its growth to formulation science, product development control and a focus on consumer outcomes.
The brand has positioned itself differently from beauty companies that depend heavily on trends, celebrity campaigns or outsourced product development. Its founders use their pharmaceutical background and manufacturing capabilities to develop skincare products that simplify complex ingredient systems into consumer friendly formulations.
Wolfpack Labs will work with Personal Touch on brand positioning, go to market plans, strategic growth opportunities and future fundraising support as the company enters its next stage of expansion.
Aakash Anand, Founder of Wolfpack Labs, said, “We believe the future of skincare belongs to brands that are built on formulation excellence rather than marketing narratives. What Ashish and Aditi have built is exceptionally rare, a company with deep pharmaceutical roots, proprietary formulations, in-house manufacturing capabilities and an obsession with efficacy. Their ability to combine multiple complex active ingredients into simple, highly effective formulations that consumers can trust is a remarkable competitive advantage. Personal Touch is not simply building another skincare brand; it is helping define a new generation of pharma-led skincare in India, and we are excited to partner with them on that journey.”
Ashish Jawa, Co Founder of Personal Touch, said, “From the beginning, our mission has been to create skincare products that genuinely improve people’s lives. We have always believed that consumers deserve products rooted in science, transparency and efficacy. Every formulation we create is built with a deep respect for pharmaceutical principles and an unwavering focus on delivering results. Partnering with Wolfpack Labs allows us to accelerate our vision while staying true to the values that have brought us here.”
Aditi Jawa, Co Founder of Personal Touch, said, “We’ve never focused on following trends. Instead, we’ve focused on understanding ingredients, simplifying complex science and creating products that consumers can trust. The response from our customers has been incredible, and our repeat purchase rates are a reflection of that trust. As we enter this next phase of growth, we’re excited to work alongside Wolfpack Labs to bring pharma-led skincare to millions more consumers across India.”
Wolfpack Labs is a venture studio and strategic investment platform based in Gurugram. It works with founder led consumer businesses through capital, brand building, strategic guidance and go to market support.
Personal Touch is a skincare company founded by Ashish Jawa and Aditi Jawa. The company focuses on pharma led skincare products developed through proprietary formulations and in house manufacturing capabilities.
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