WOW Skin Science’s face wash is a foaming mixture of panthenol, kojic acid, and turmeric. Over the course of two weeks, we tested it on a variety of skin types to assess brightness claims, texture tolerance, and post-use hydration.
Finding the right face wash becomes more than just a routine in early summer in India, when humidity levels rise and skin starts to act strangely. It becomes a lifesaver. Using a combination of contemporary active ingredients and traditional Indian botanicals, the WOW Ubtan Kojic Acid Foaming Face Wash promises brightness, mild exfoliation, and even tone. Does it deliver, though? Prittle Prattle News Editor-in-Chief Smruti Bhalerao’s investigative skincare review details two weeks of practical use on a number of testers with oily, combination, and sensitive skin types who were all exposed to the sun, urban dirt, and indoor air conditioning.
What’s Inside the Bottle
WOW Skin Science’s formula includes panthenol, kojic acid, and turmeric, combined into a soft foaming cleanser. According to Wikipedia, kojic acid helps improve uneven skin tone and reduce melanin production. Turmeric is a traditional Indian antioxidant with antibacterial and anti-inflammatory properties.
The face wash also contains:
- Saffron, known for reducing pigmentation and brightening skin (NIH study)
- Panthenol (Vitamin B5), a humectant that supports hydration and strengthens the skin barrier (Healthline)
- Licorice extract, which soothes skin and gently fades discoloration (DermNet)
The formula is free from mineral oils, silicones, sulfates, and parabens, making it suitable for those with reactive or sensitive skin. It aligns with clean beauty principles.
Texture and Application
The face wash comes with an integrated silicone brush that helps apply the foam directly to the skin. The texture is light and soft, and one pump is enough for a full cleanse. A mild scent of turmeric and saffron is present but fades quickly.
Performance on Different Skin Types
- Oily Skin: The cleanser left oily skin feeling refreshed and clean without over-drying. It performed well after workouts or outdoor exposure. Kojic acid seemed to help reduce tanning after four days in the sun.
- Sensitive Skin: After two weeks of use, no irritation or redness was reported. The combination of turmeric and panthenol appears to support the calming effect. A patch test is still recommended due to the actives.
- Combination Skin: Testers with oily T-zones and dry cheeks reported balanced results. No breakouts or flakiness occurred. The skin felt soft and even.
