Entertainment

Absolut’s #UNLABEL #BORN COLOURLESS Campaign Sparks a Movement to Break Biases and Embrace True Individuality

Challenging stereotypes and redefining inclusivity, Absolut joins forces with inspiring voices like Sunny Leone, Ankush Bahuguna, Navtej Singh Johar, and Deepa Malik to envision a world free of labels.

Absolut, a brand synonymous with creativity and inclusivity, has unveiled its powerful new campaign, #UNLABEL #BORN COLOURLESS, which aims to break down societal biases and celebrate individuality. As an evolution of its 2018 Born Colourless campaign, this latest initiative is a bold call for a world free of labels, stereotypes, and prejudices.
In a society where people are often boxed in by assumptions based on gender, race, age, or profession, Absolut dares to challenge these norms. The campaign celebrates the idea that we are all #BornColourless, devoid of labels at birth, and seeks to inspire a more open, inclusive, and judgment-free world.
The #UNLABEL #BORN COLOURLESS campaign is brought to life through four impactful short films, featuring inspiring personalities who share their stories of overcoming societal judgments. These narratives showcase how labels often fail to define the complexity and richness of human identities.

The Campaign’s Stories: Real People, Real Change
1. Ankush Bahuguna: Redefining Masculinity Through Makeup
Ankush, a popular content creator and Instagram influencer, breaks gender stereotypes by embracing his passion for makeup—a craft often unfairly labeled as “only for women.” His story encourages people to pursue their interests boldly, regardless of societal expectations.
2. Sunny Leone: Beyond the ‘Item Girl’ Label
Often reduced to the stereotype of an “item girl,” Sunny Leone redefines herself as a successful entrepreneur, philanthropist, and mother. Her journey is a powerful testament to embracing multifaceted identities and shattering preconceived notions.
3. Navtej Singh Johar: Challenging Masculine Norms
Celebrated Bharatanatyam dancer and LGBTQIA+ activist, Navtej defies conventional ideas of masculinity. His story is a bold reminder that breaking free from traditional labels can pave the way for deeper self-expression.
4. Deepa Malik: Rising Beyond Physical Barriers As India’s first Paralympic medalist, Deepa Malik’s journey exemplifies resilience. She proves that physical limitations do not define one’s capabilities, and her story inspires individuals to overcome any obstacle in their path.

Fostering Inclusivity Through Dialogue
Commenting on the campaign, Pulkith Modi, General Manager – Marketing, International Brands at Pernod Ricard India, shared:
“We live in a world where individuals are often defined by labels—be it gender, race, or societal roles. Absolut’s #UNLABEL #BORN COLOURLESS campaign seeks to inspire a shift towards inclusivity and individuality. By collaborating with such incredible voices, we aim to encourage everyone to embrace their true selves and move beyond stereotypes.”
Through this campaign, Absolut invites people to question their assumptions and recognize the unique stories and identities of those around them.

Absolut’s Legacy of Creativity and Inclusivity
Since its founding in 1879, Absolut has championed the values of creativity, self-expression, and inclusivity. The brand is celebrated for pushing boundaries with campaigns that inspire social progression and spark meaningful conversations.
Over its 140-year history, Absolut has:
Partnered with LGBTQIA+ causes and advocated for equal rights.
Worked with world-renowned artists like Andy Warhol to use art as a medium for change.
Used bold campaigns to challenge gender norms, stereotypes, and cultural biases. Through #UNLABEL #BORN COLOURLESS, Absolut continues its mission to build a more open, diverse, and vibrant world, inspiring people to embrace their true selves and celebrate differences

Why #UNLABEL Matters in 2025
In today’s interconnected world, conversations about diversity and inclusion are more important than ever. Campaigns like Absolut’s #UNLABEL #BORN COLOURLESS play a vital role in fostering empathy, breaking prejudices, and inspiring meaningful action. By amplifying stories from inspiring individuals like Sunny Leone, Deepa Malik, Navtej Singh Johar, and Ankush Bahuguna, Absolut challenges everyone to rethink their assumptions and embrace a bias-free perspective
Conclusion: Celebrating Individuality, One Story at a Time
With the launch of #UNLABEL #BORN COLOURLESS, Absolut has not only raised the bar for brand campaigns but also created a platform for real social change. By encouraging individuals to look beyond labels and biases, Absolut is fostering a world where diversity is celebrated and individuality thrives.
At Prittle Prattle News, where we proudly “feature you virtuously,” we celebrate Absolut’s dedication to building a better, more inclusive society. Together, we envision a future that celebrates every individual’s unique identity, free from judgment.
Led by Editor-in-Chief Smruti Bhalerao, our platform is committed to spotlighting stories and campaigns that inspire change across the globe. Stay connected with us for more updates on Absolut’s campaigns and global stories. Follow Prittle Prattle News on LinkedIn, Twitter, Instagram, YouTube, and Facebook.

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