MIDASX Partners With MF Utilities India to Expand Wealth Technology Access for MFDs

The association will provide Mutual Fund Distributors access to multiple financial products as MIDASX works with over 2,000 MFDs serving more than 7 lakh investors

MIDASX has entered into an exclusive strategic association with MF Utilities India to make its AI powered multi asset wealth technology platform available to Mutual Fund Distributors across India.
Through the association, MFDs will be able to access and distribute a range of financial products using the integrated MIDASX technology ecosystem.
The product suite includes Mutual Funds, International and Indian Equities, Corporate Fixed Deposits, Loans against Securities, Unlisted Securities, Bonds, MLDs and other financial products.
The association combines MIDASX technology capabilities with the distribution infrastructure of MF Utilities India, with a focus on providing MFDs with access to a broader range of products and digital capabilities for managing and expanding their wealth businesses.

MIDASX currently works with more than 2,000 MFDs serving over 7 lakh investors. The platform has assets exceeding ₹2.5 lakh crore across more than 160 cities spanning Tier 1, Tier 2 and Tier 3 markets in India.
“The next phase of India’s wealth creation will be driven by empowering the people who already have the trust of investors. MFDs have the relationships and reach. Our job at MIDASX is to give them the future ready, new age and affordable technology to take those relationships across products, markets and geographies,” said Aakash Bansal, CEO, MIDASX.
“Our association with MF Utilities India is an important step towards making multi asset wealth technology affordable and accessible to the last mile MFDs across India,” Bansal added.

The collaboration also focuses on providing technology capabilities for Mutual Fund and SIF products to the MFD community.
“The MFD community continuously plays an increasingly important role in expanding participation in financial markets across India. Our association with MIDASX brings together AI led technology and distribution capabilities for MF and SIF products,” said Ganesh Ram, MD and CEO, MF Utilities India.
“We are pleased to collaborate with MIDASX and look forward to supporting MFDs with technology enabled solutions that can help them serve investors and build their businesses,” Ram added.

MIDASX is also the Exclusive Strategic and Technology Partner to MACG, the Mutual Fund Distributor Association of Associations. The collective platform represents more than 50 mutual fund distributor associations across India and works on the interests, capabilities and technology adoption of the distributor community.
The associations with MF Utilities India and MACG bring together technology, distribution and industry networks within the MFD focused ecosystem being developed by MIDASX.
The wealth technology company has raised ₹35 crore to date from family offices and UHNIs. It is currently raising an additional ₹200 crore to support its growth plans.

MIDASX is developing its platform around a multi asset approach that allows Mutual Fund Distributors and financial advisors to access and manage multiple financial products through a single technology ecosystem.
MF Utilities India operates as a transaction aggregation and technology platform serving the mutual fund industry, including distributors, investors and asset management companies. It provides digital infrastructure for mutual fund transactions and related services.

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