New sub-brand offers men’s and women’s collections inspired by international silhouettes and Indian craftsmanship, with standalone stores in Delhi NCR and availability across select Fabindia Experience Centres.
Fabindia has entered the premium western wear segment with the launch of Fabels, a new sub-brand designed for consumers seeking contemporary fashion inspired by Indian craftsmanship.
Positioned for the “Global Traveller with an Indian Soul”, Fabels combines international silhouettes with handcrafted elements that reflect Fabindia’s long-standing association with traditional Indian artisans.
The collection includes apparel for both men and women across everyday casual, business casual and occasion wear categories. The brand focuses on natural fabrics, artisanal textures and contemporary styling.
A Fabindia spokesperson said, “Fabels speaks directly to the global citizen who craves the precision of modern craftsmanship alongside the rich stories of Indian artisans. This sub-brand bridges the gap between global aesthetics and traditional artistry, creating pieces that are built to be lived in.”
The women’s collection includes dresses, tops, shirts, camisoles, linen trousers and relaxed pants, while the men’s range features straight-fit and slim-fit shirts, Cuban shirts, drawstring pants, jackets and twill shorts.
The collection also includes accessories such as silver jewellery, jute totes, leather sling bags, footwear and handcrafted silk stoles. Many designs incorporate traditional Indian textile techniques including Ajrakh, Indigo, Dabu and Dori embroidery.
Fabels has opened standalone stores in Delhi NCR, while exclusive collections are also available at select Fabindia Experience Centres across India.
Founded in 1960, Fabindia operates more than 340 stores across 127 cities in India and 13 international outlets across seven countries. The company offers apparel, home furnishings, furniture, jewellery, personal care products, organic food and lifestyle products while working with thousands of artisan communities across the country.
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