Vipin Prakash Mangal, Chairman and Executive Director of Mangalam Global Enterprise Limited, said the launch reflects the company’s move into preventive wellness and nutraceuticals.
Mangalam Global Enterprise Limited has entered India’s wellness and personal care market with NEAT Everyday, its new brand focused on nutraceuticals, clean label personal care and preventive wellness products.
The company has opened three NEAT Everyday stores in Mumbai across Goregaon, Borivali and Ghatkopar. Together, the stores cover around 985 sq. ft. and add to the brand’s retail presence across Ahmedabad, Mumbai and Indore.
Before the Mumbai launch, NEAT Everyday had opened five stores and one kiosk in Ahmedabad and one store in Indore. The company now operates nine stores and one kiosk and plans to expand to 100 stores over the next two years, focusing on metropolitan markets and Tier I and Tier II cities.
NEAT Everyday has launched with more than 25 variants across nutraceuticals, gummies, vegan plant based capsules, cold pressed oils and personal care products.
Vipin Prakash Mangal, Chairman and Executive Director, Mangalam Global Enterprise Limited, said, “The launch of NEAT Everyday marks an important milestone in Mangalam Global Enterprise Limited growth journey as we expand into one of India’s most promising consumer categories. Opening nine stores and one kiosk within such a short span reflects both our confidence in the market opportunity and our commitment to building a strong omnichannel retail presence.”
Honey Mangal and Tanisha Mangal from the Promoter Group of Mangalam Global Enterprise Limited said consumers are increasingly looking at ingredients, purpose and benefits before making purchases. They said the stores are designed to combine education, discovery and personalised guidance.
Mangalam Global Enterprise Limited said the launch marks its diversification into nutraceuticals, preventive wellness and clean label personal care. The company is using an omnichannel approach across retail stores and digital commerce.
NEAT Everyday is the wellness division of Mangalam Global Enterprise Limited, which is part of Group Mangalam. The group has an eight decade legacy across agriculture, edible oils, manufacturing, stainless steel and global trade.
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