Stylox Fashion Joins Akshay Kumar, Karan Johar on Pitch To Get Rich for Game-Changing Fashion Investment

JioHotstar’s fashion business reality show, backed by Fashion Entrepreneur Fund and powered by Vimal, also features Manish Malhotra, Malaika Arora, and top Indian investors with ₹40 crore on the line for fashion startups.

Stylox Fashion, one of India’s fastest-growing affordable menswear brands, is set to make a bold appearance on JioHotstar’s new business reality show, Pitch To Get Rich. Backed by the Fashion Entrepreneur Fund (FEF) and powered by Vimal, the show promises a ₹40 crore investment pool exclusively for fashion startups, putting the spotlight on entrepreneurs shaping India’s next wave of style.
With a high-profile judging panel that includes Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora, the show brings together India’s fashion icons and industry veterans to evaluate and invest in promising brands. Also joining the bench are leading business figures like Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar making this one of the most diverse investor lineups seen on Indian television.

For Stylox Fashion, co-founded by Ritika and Vishal Mehra, this moment is more than just prime-time exposure. It’s a validation of their mission: to blend aspirational fashion with price accessibility for men across Tier 2 and Tier 3 cities. With 48 retail outlets across North India, the brand has already carved a niche by offering premium denim and casualwear at scale using fast-fashion cycles to launch a new collection every 10 days.
Our presence on Pitch To Get Rich reflects how Indian consumers are rewriting the rules of fashion, said Ritika and Vishal Mehra. Feedback from icons like Akshay Kumar and Manish Malhotra reaffirmed that were designing for aspiration, but pricing for accessibility that’s what modern India wants.

While the investment amount secured by Stylox Fashion remains under wraps until the episode airs, insiders hint at a substantial funding boost. The brand is already preparing for an industry showcase in early 2026 featuring Sukhbir Singh as their upcoming brand ambassador a clear signal of mainstream intent.
With a D2C-focused retail strategy and immersive storytelling at the core of its marketing, Stylox Fashion is rapidly redefining the male fashion narrative blending affordability, desirability, and strong creator collaborations.

This isn’t just about fashion , it’s about confidence, accessibility, and scale, the founders added. We’re building a brand that India’s new generation of men can truly call their own.
As Pitch To Get Rich premieres on October 20 on JioHotstar, all eyes are on which brands will rise and how Stylox Fashion will take its next big leap from regional disruptor to national icon.

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