Founder and Managing Director Bala Ramajayam says the acquisition honours the TVS legacy while opening access to residential and commercial ownership in the city core
Mumbai, 4 February 2026: G Square Group has acquired a five acre heritage land parcel in the heart of Madurai from the legacy owners of the TVS Group, marking one of the city’s most significant recent real estate transactions. The land was formerly owned by the late T. V. Sundaram Iyengar and is believed to be the TVS Group’s first landholding in Madurai, giving it strong historical and cultural relevance.
The acquisition represents the transition of a distinguished legacy property into a planned residential and commercial plotted community, while retaining its long standing association with Madurai’s industrial and economic evolution.
G Square Group has announced the project name as G Square Temple View Square (TVS), a premium plotted development located in Periyar, Madurai. The name reflects the historical connection of the land with T. V. Sundaram Iyengar and the TVS legacy. The project is situated close to the Periyar Bus Stand and near the Meenakshi Amman Temple, offering central city connectivity alongside proximity to one of Madurai’s most revered landmarks.
Speaking on the acquisition, Bala Ramajayam, Founder and Managing Director of G Square Group, said the transaction held personal and professional significance. He noted that his first commercial land deal in 2011 was with the TVS Company, and being entrusted with one of T. V. Sundaram Iyengar’s original landholdings reflected a relationship built on trust over the years. He said the project represents G Square’s intent to handle legacy assets with responsibility while making plotted development accessible to Madurai’s growing middle class.
The overall land parcel, valued at approximately ₹300 crore, spans five acres, with 1.63 acres allocated for residential development, two acres earmarked for commercial use, and the remaining area designated for infrastructure and common amenities. The project will comprise 55 plots in total, including 50 residential plots and five commercial plots, catering to both end users and long term investors.
Residential plots are priced from ₹15,990 per square foot onwards, translating to ₹69.64 lakh per cent onwards. Commercial plots are priced from ₹25,990 per square foot onwards, with values starting at ₹1.13 crore per cent. The location near the Periyar Bus Stand provides access to educational institutions, colleges, healthcare facilities, and other essential urban infrastructure.
G Square Group follows a no cash policy, ensures clear documentation, and maintains full transparency across transactions. Through its Build Assist offering, the company provides post purchase construction guidance, supporting customers from documentation to home completion, with the stated aim of simplifying the journey from plot acquisition to home ownership.
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