25 Store Expansion Planned as Natural Diamond Jewellery Brand ZOORI Opens First Hyderabad Outlet

ZOORI founders Sai Vineeth, Mahesh Choudhary and Ankush Surana outline plans for three additional Hyderabad stores within three months, following the launch of the brand’s first showroom at Raj Bhavan Road, Somajiguda.

Natural diamond jewellery brand ZOORI has opened its first retail showroom on Raj Bhavan Road in Somajiguda, Hyderabad, marking its entry into organised jewellery retail.
Drawing on more than two decades of jewellery manufacturing experience, the brand has announced plans to establish 25 stores across India within the next year.
Its initial expansion will focus on Hyderabad, where three additional outlets are planned over the coming three months.
The inaugural showroom was opened by ZOORI founders Sai Vineeth, Mahesh Choudhary and Ankush Surana, along with Somajiguda franchise owners Sridhar Bonala, Chandrahas Innamuri and Suresh Kumar Ennamuri, in the presence of the brand’s leadership team.

ZOORI’s product range includes natural diamond jewellery, genuine gemstones and gold jewellery designed for both everyday use and special occasions.
The collections feature BIS hallmarked gold jewellery and IGI certified diamond jewellery, with options in 18KT, 14KT and 9KT.
The brand is focusing on lightweight, minimal and contemporary jewellery designs intended to appeal to customers seeking pieces suitable for regular wear.
Its retail plans come as the company identifies demand for versatile jewellery that can be worn beyond weddings and traditional occasions.

Sai Vineeth, Founder, ZOORI, said, “Our vision is to build a jewellery brand that customers trust not just for the products they purchase, but also for the experience and relationship they enjoy with us.”
He added, “We are focused on combining quality, contemporary design and transparency with meaningful customer benefits, making natural diamond jewellery an integral part of everyday life.”
The Somajiguda showroom has been designed to provide a consistent shopping environment across its main retail area and dedicated VIP lounge.
According to the company, the same design approach is intended for future ZOORI outlets.

Mahesh Choudhary, Founder, ZOORI, said, “The showroom has been conceptualised to reflect the aspirations and preferences of today’s customers.”
He further stated, “This design philosophy will be replicated across our upcoming outlets as we expand our retail footprint.”
The brand has also introduced a customer care programme covering services and benefits beyond the initial purchase.
These include free lifetime maintenance, a 20 day return policy, lifetime diamond exchange, membership and loyalty benefits, insurance options and customer assistance through phone, WhatsApp and email.
The programme is intended to encourage continued customer engagement while addressing concerns related to jewellery maintenance, exchange and purchase support.

Somajiguda franchise owners Sridhar Bonala, Chandrahas Innamuri and Suresh Kumar Ennamuri expressed confidence in the brand’s manufacturing background and retail plans.
In their joint statement, they said, “We look forward to building lasting customer relationships, establishing a strong presence in our market, and playing a meaningful role in taking ZOORI to greater heights as it expands across India.”
Beyond Hyderabad, ZOORI intends to enter other major Indian markets as part of its proposed national retail expansion.
The company is also planning an online platform that would complement its physical showrooms and provide customers with another channel to access its collections.

Ankush Surana, Founder, ZOORI, said, “Following the Hyderabad launch, it plans to open three additional outlets in the city over the next three months before expanding into major markets nationwide.”
He added, “ZOORI also plans to launch an online platform to complement its physical stores, creating an integrated retail experience and making its everyday luxury collections accessible to customers across India.”
The company’s retail strategy combines its existing manufacturing expertise with certified jewellery collections, customer support services and a proposed expansion of physical and digital sales channels.
With its first showroom now operational in Somajiguda, ZOORI is beginning its planned transition towards a wider national retail presence.

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