Varun Dhawan Backs Better Nutrition’s Biofortified Food Mission to Bring Nutrient Rich Staples to Indian Kitchens

Actor and investor Varun Dhawan supports Better Nutrition, a brand marketed by Greenday Farmer Solutions Pvt Ltd, as it expands access to biofortified atta, rice, dals and millets through online shopping platforms, building on Prime Minister Narendra Modi’s 2020 initiative involving 17 biofortified crop varieties.

Actor and investor Varun Dhawan is supporting Better Nutrition’s efforts to bring biofortified food staples into Indian households, as the company works to connect agricultural practices, nutrient testing and consumer products under its nutrition focused business.
The initiative coincides with World Food Day and follows India’s continuing efforts to improve the nutritional quality of commonly consumed foods.
In 2020, Prime Minister Narendra Modi dedicated 17 biofortified crop varieties across eight crops to the nation, drawing attention to the potential of agricultural research in addressing nutritional requirements.

Six years later, Better Nutrition is working to bring biofortified varieties of familiar staples, including atta, rice, dals and millets, into commercial supply chains and everyday household purchases.
Marketed by Greenday Farmer Solutions Pvt Ltd, Better Nutrition is developing a consumer business focused on food products with improved levels of specific nutrients.
The company’s approach combines seed selection, agricultural practices, farmer participation and nutrient testing to connect crop production with finished food products.
Biofortification involves increasing the concentration of selected nutrients in crops during their growth through suitable crop varieties and agricultural practices.

This differs from conventional food fortification, where nutrients are added during processing.
The approach is particularly relevant to Indian dietary patterns because wheat, rice and pulses are widely consumed across households.
By focusing on these established staples, Better Nutrition aims to offer nutritionally improved alternatives without requiring consumers to adopt unfamiliar foods or substantially change their regular meals.
The company uses X-ray fluorescence (XRF) technology to measure nutrient levels in grain and finished products.

According to Better Nutrition, the testing process helps establish a measurable connection between agricultural production and the nutritional characteristics of products offered to consumers.
Specific nutrient claims depend on testing and appropriate substantiation for individual products.
Better Nutrition’s product portfolio includes biofortified atta, rice, dals and millets, with availability through its official website and quick commerce platforms.
The company is also working with farmers to incorporate biofortified crops into commercial supply chains.
Its agricultural model connects seed selection, crop management and nutrient measurement with consumer demand for nutritionally improved food products.

Varun Dhawan has invested in Better Nutrition and is also working towards biofortifying his own farm.
His involvement brings public attention to the company’s approach of improving nutritional quality at the agricultural stage rather than relying exclusively on changes made during food processing.
Beyond its consumer operations, Better Nutrition has participated in nutrition and food systems policy discussions involving organisations such as the Global Alliance for Improved Nutrition (GAIN) and United Nations India.
The company has also received previous support through RKVY RAFTAAR and the Ministry of Agriculture’s Agri Grand Challenge ecosystem.

Better Nutrition’s approach seeks to connect farmers producing biofortified crops with consumers looking for familiar food products containing improved levels of selected nutrients.
For households, the proposition centres on incorporating biofortified options into regular purchases of atta, rice and pulses while continuing established dietary habits.
The company is positioning nutrient information alongside factors such as price, taste, product quality and convenience as part of everyday food purchasing decisions.
On World Food Day 2026, Better Nutrition’s initiative highlights the role of agricultural research, nutrient measurement, farmer participation and consumer access in efforts to improve the nutritional quality of India’s food supply.

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