Nakul Gupta, CMO of Barbeque Nation, said the campaign looks at an expectant mother’s cravings as a personal connection with her child, with the film released across six Indian languages.
Barbeque Nation has released a new digital film around Mother’s Day, placing the spotlight on mothers and their own love for food.
The film presents a mother at Barbeque Nation speaking fondly about her little one, Chutki, and her excitement for food. She talks about Chutki’s fondness for papdi chaat, paani puri and kulfi, while the scenes show the mother enjoying second servings, taking bites and losing herself in the pleasure of eating.
The story later reveals that Chutki is still in her mother’s womb. The cravings described through the film belong to both the expectant mother and the unborn child, creating a soft portrayal of how food can become part of the bond between a mother and baby even before birth.
Conceptualised by Makani Creatives and produced by STOM Productions, the film was released across digital and social platforms in Hindi, Kannada, Tamil, Telugu, Bengali and Malayalam to reach audiences across different markets.
Speaking about the campaign, Nakul Gupta, CMO, Barbeque Nation, said, “We often celebrate mothers for the meals they lovingly prepare, but rarely talk about their own love for food. Even less explored is the perspective of an expectant mother’s cravings, a unique way she connects with her child. Mother’s Day felt like the perfect occasion to celebrate the foodie in every mom.”
The campaign continues Barbeque Nation’s focus on food experiences as a way of bringing people closer. Founded in 2006, Barbeque Nation is known for its Live Grills on the Table concept and operates close to 200 outlets across India, UAE, Malaysia, Oman and Bahrain.
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