Snapdeal Opens Bharat Swagotsav Phase II with Diwali Gifting and Karwa Chauth Essentials

With over 80 percent of orders from Tier Two and Three cities, Snapdeal deepens its value-first strategy for festive e-commerce

As Diwali approaches, Snapdeal has launched the second phase of its festive sale, Bharat Swagotsav, introducing themed collections for Karwa Chauth, Bhai Dooj, and Diwali. Running from October 6 to 11, this edition follows a strong first phase, where daily orders rose by 85 percent and fashion sales doubled compared to last year.
This phase includes updated selections across home décor, ethnic wear, pooja items, gift sets, and festival accessories tailored for specific Indian traditions. Customers can also access savings through cashback and partner offers from Bank of Baroda, BHIM UPI, PhonePe, HDFC Bank, Bajaj Finserv, and Paytm.

A Platform Built for Bharat’s Festive Calendar
The Bharat Swagotsav campaign reflects Snapdeal’s focus on practical, affordable products designed for non-metro shoppers. More than 80 percent of the platform’s Phase I orders came from Tier Two and Tier Three towns a trend that continues to shape its approach.

Commenting on the rollout, Achint Setia, CEO of Snapdeal, said,
“The response to Bharat Swagotsav has shown that festive shopping in Bharat is about style, savings, and purpose. With this new phase, we are offering more variety and better value ahead of Diwali.”
Each festival collection has been built around traditional events and household patterns, helping users find what they need from Karwa Chauth sarees and pooja sets, to Bhai Dooj grooming kits and wallets, to Diwali thalis and home gifts all under one roof.

Grounded Fashion with a Real-Life Touch
For its fashion line-up, Snapdeal took a different route this year. Instead of a celebrity campaign, the company hosted an internal fashion show where team members modeled clothing from Snapdeal’s festive range. The goal was to show how everyday shoppers can wear festive styles confidently and comfortably without inflated price tags.
This gesture aligns with the brand’s larger message that fashion is for everyone, and affordability should not limit expression.

Preparing Sellers for the Season Ahead
Snapdeal works closely with small and regional sellers to organise and promote occasion-specific listings throughout the year. During the first phase of Bharat Swagotsav, sellers from Rajasthan, Uttar Pradesh, Gujarat, and West Bengal reported higher-than-expected demand.
Phase II expands that momentum, offering more space to festive categories while helping sellers stay prepared with new tools, product visibility, and marketplace guidance.

A Festival Season Built on Practical Choices
While some marketplaces chase headline deals and limited-time offers, Snapdeal continues to focus on steady demand from India’s working-class families and small towns. The company’s festive playbook doesn’t rely on deep discounts or luxury launches, but instead on reliable value, timing, and local relevance.
By offering products that reflect real needs and cultural habits, Snapdeal positions itself not just as a retailer, but as a seasonal companion for its buyers.

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