SKF India’s latest leadership appointment signals a strategic emphasis on industrial lubrication growth, with Divya Purohit stepping in to drive innovation, partnerships, and market expansion.
SKF India has appointed Divya Purohit as the new Head of its Lubrication Business Unit under the Lincoln SKF brand, marking a notable leadership development within the company’s industrial solutions segment.
With over 17 years of cross-sector experience in B2B and B2C marketing, sales, and strategic operations, Divya will lead the vertical’s growth strategy, focusing on strengthening customer relationships, expanding the distribution network, and steering product innovation across industrial lubrication systems.
She joins SKF India from her prior leadership roles at brands such as Tata Steel, Tata Bluescope Steel, Finolex Pipes, and Emco Ltd. In her new role, she will oversee the India operations of the Lincoln SKF lubrication portfolio and report to Sandeep Sinha, Managing Director & CEO, SKF India Ltd.
Sandeep Sinha noted, “Divya’s appointment is part of our continued effort to build a future-ready leadership team. Her deep industry experience will be instrumental in scaling our Lubrication Systems Business as we grow our industrial portfolio in India.”
The Lincoln SKF brand specializes in centralized lubrication systems, serving sectors like cement, mining, steel, wind, and other heavy industries making this leadership shift a critical move for SKF’s expansion in India’s fast-evolving manufacturing and infrastructure landscape.
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