Nirja Bhatt, Founder and CEO of Laani, said insights from over 500 women shaped the brand’s focus on high performance formats, while Arjun Vaidya, Co Founder and Managing Partner at V3 Ventures, pointed to limited innovation in the category driving investment interest.
Gaps in India’s body care segment are drawing attention as new brands look to address changing consumer expectations around performance and ease of use.
Laani has secured ₹9.1 crore in a pre seed funding round led by V3 Ventures and Saama Capital, with participation from investors including Arjun Purkayastha, Manish Taneja, Kunal Bahl and Dr Aneesh Sheth. The investment comes as the company positions itself within a segment that has seen limited product innovation compared to skincare and haircare.
Founded by Nirja Bhatt, the brand focuses on personal care products designed for Indian conditions, particularly heat and humidity. The company’s approach is based on research conducted with more than 500 women across digital communities, identifying a gap in high performance body care solutions.
The brand enters the market with a Clear Deodorant Stick, designed to differ from traditional roll ons and aerosol formats. The product is developed to apply without residue or staining while offering odour control for up to 24 hours.
Nirja Bhatt, Founder and CEO of Laani, said, “We are building products that respond to how women move through their day, focusing on performance and ease of use without compromising on effectiveness.”
Arjun Vaidya, Co Founder and Managing Partner at V3 Ventures, said, “The body care category has seen limited innovation, and there is space for new formats that align with evolving consumer needs.”
The funding will be used to support brand development, expand research and formulation capabilities and build additional product categories within personal care.
The development reflects a broader shift in the consumer goods market, where emerging brands are focusing on specific gaps within established categories rather than competing across the entire segment.
At Prittle PrattleNews, featuring you virtuously, we celebrate the commitment and innovation. Led by Editor-in-Chief Smruti Bhalerao, our platform is dedicated to sharing impactful stories that inspire change and create awareness. Follow us on LinkedIn, Instagram, and YouTube for more stories that matter.
