The activewear brand will support the 2026, 2027 and 2028 editions as the event enters its 15th year with the theme Pace for Peace.
Bengaluru, July 8, 2026: TechnoSport has partnered with the Satara Hill Half Marathon as the Powered By Sponsor for the 2026, 2027 and 2028 editions, extending its engagement with India’s growing running community.
Organised by the Satara Runners Foundation, the Satara Hill Half Marathon is among India’s recognised distance running events and is known for its hill route, community participation and large volunteer base.
The 2026 edition will mark the event’s 15th year and will be held under the theme Pace for Peace. The theme encourages runners to view each kilometre as a step towards inner calm, collective harmony and shared movement across communities.
The upcoming edition will also be significant as the Satara Runners Foundation prepares for its fourth Guinness World Records attempt. The event has previously set three Guinness World Records, adding to its national and international recognition.
Through the three year partnership, TechnoSport will support the race and its wider community engagement initiatives while strengthening its presence among runners and fitness focused consumers.
Patralika Agrawal, Head of Marketing, TechnoSport, said, “Running is one of the fastest-growing participation sports in India, bringing together people across age groups and fitness levels through a shared commitment to movement and personal progress. The Satara Hill Half Marathon has established itself as one of the country’s most respected and aspirational running events, making it a natural fit for TechnoSport.”
She added that the partnership reflects the brand’s focus on supporting active lifestyles and making performance activewear accessible to Indians pursuing movement in different ways.
Arch. Upendra Pandit, President, Satara Runners Foundation, said, “We are delighted to welcome TechnoSport as our Powered By Sponsor for the next three editions of the Satara Hill Half Marathon. This partnership brings together two organisations that share a genuine commitment to growing the running community in India.”
He said the 2026 edition would be a landmark year as the event prepares for its fourth Guinness World Records attempt after having already created three Guinness World Records.
The Satara Hill Half Marathon attracts runners from India and abroad and includes a fitness expo and community led activities alongside the race. The partnership adds to TechnoSport’s sports led initiatives as the brand continues to expand its presence across fitness and active lifestyle platforms.
Founded in 2007, TechnoSport is an Indian activewear brand with a manufacturing facility in Tiruppur, Tamil Nadu. The company has more than 55 exclusive brand outlets and offers activewear across categories for everyday fitness consumers.
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